Matt McDaniel
CEO @ Multicard
About
Before founding Affinity Business Systems in 1999, Matt was the Western Area Business Development Manager for Datacard Corporation and ran the Denver Sales and Service office. While at Datacard, he worked on several enterprise identification management solutions, including a smart card-based portable electronic medical record project and government ID projects with the Colorado CoFRAC initiative, Colorado Bureau of Investigations, EPA, Bureau of Reclamation and Denver International Airport. Affinity Business Systems became RockWest Technology Group in 2004 as the result of a merger between 4 ID systems integrator companies in the southwest United States. In April of 2010, RockWest was acquired by the Identive Group and today is known as Multicard. Matt and his business partner, Hugo Garcia, reacquired Multicard in 2014 from Identive and the company is now privately held. Matt served as Chairman of the Datacard Dealer Advisory Council from 2001-2004 and served on the Identification Systems Group (ISG) Board of Directors from 2008-2011.
United States
Scottsdale
Computer Software
NFC, RFID, Access Control, Smart Cards, SaaS, Mobile Applications, Business Development, Business Strategy, RFID+, Mobile Devices, Product Marketing, Sales, Management, Sales Process, Account Management, Direct Sales, Solution Selling, Mergers & Acquisitions, B2B, Leadership
Experience

CEO
Greater Los Angeles Area
Multicard is a full-service identification & security integrator in the Rocky Mountains and Southwestern US. We design, build, install and support open standards-based ID systems using a range of ID applications and technology options. We offer solutions for Credentialing, Electronic Security, Patient ID, Logical Access and Advanced 2-Factor Authentication, Event Tracking, Mobile Badging, Visitor Management, and more… Founded in 1999, Multicard has a strong customer base including Fortune 100 companies, government agencies, K12, colleges & universities, healthcare and gaming. Multicard has offices in Phoenix, Los Angeles, Denver, and Las Cruces, New Mexico.

President
Legend Data Systems, Inc. dba LEGENDid
Greater Seattle Area
Legend ID is nationally recognized as the Northwest’s premier solutions provider of identity management systems including incident management, first responder credentials, patient identity and verification, campus one-card systems, and contactless smart card implementation services. Legend ID has been delivering its systems integration services to government, education, healthcare, and corporate markets in the region for over 20 years.
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