Jorge L. Holguin

Developed a data-driven, fully integrated plan to increase awareness of the Type 2 Diabetes Risk Test among the ever-growing Hispanic populations living in the United States. Provided audience research and insights, a custom messaging framework, tactics for effective reach and engagement and a roadmap for next steps. This project served as the foundation for an upcoming national campaign that aims to reach a potential 20M people.

Implemented a company-wide communications strategy to create a positive and sustainable internal perception of the brand. Garnered support from senior management for program execution. Managed three direct reports. Developed strong internal relationships with other functions to collaborate on marketing initiatives, tools development, and scalable programs to meet our business goals. Drove the development of new content, launched experiments and improved the process efficiency of our multi-channel delivery of campaigns. Provided advice and guidance to senior management and board of directors on communication related issues.

Drove and further developed the company's online communications outlets. Overhauled the format of the weekly newsletter and helped grow the intranet site from 100 to 6,000 weekly visitors through increased awareness and publicity. Managed all aspects of small and large-scale meetings and events. Created new event formats, such as town halls and roadshows, to improve dialogue - and regain trust - between senior management and the general workforce. Implemented new tracking and measurement strategies for communication effectiveness. Helped increase employee participation in internal surveys by 40% from 2012 to 2013.

Leadership role in overseeing the start-up and development of the company new intranet site. Authored content, design and planned a global launch strategy, including a targeted communications campaign and a series of events. Drove company-wide editorial calendar and content strategy. Wrote speeches, press releases and campaign messaging. Additionally, researched and composed an average of 3 blog articles per week for the company newsletter. Managed department budgeting, ensuring top quality while consistently coming in under budget.

Design and oversee the communications strategy for Georgetown Event Management Services (GEMS), including website update and management, content creation and social media oversight. Organized small and medium-scale events from conception to completion, oversaw creative design and implement strategies to promote our work through traditional and social media platforms such as Facebook, Instagram and Twitter. Planned and managed the university’s first ever communications summit, which attracted more than 200 event planning professionals from the top universities around the Washington DC, Maryland and Virginia area. Lead the redesign of the department’s website in Drupal for improved user experience and navigation.