Ishita Srivastava

A versatile professional with experience in both software development and digital brand management. Proven ability to write efficient code and build scalable tech solutions while simultaneously driving online presence, engagement, and content strategy for diverse brands. Skilled at balancing analytical thinking with creative storytelling. Software Engineer Responsibilities: Develop, test, and deploy web applications using technologies such as HTML, CSS, JavaScript, Python, or similar languages. Collaborate with cross-functional teams to define, design, and ship new features. Maintain clean, scalable code and ensure performance and responsiveness. Debug and optimize existing systems for better functionality and efficiency. Use version control tools like Git for collaborative development. Apply problem-solving skills to troubleshoot software bugs and deployment issues. Social Media Manager Responsibilities: Create and execute content strategies across platforms including Instagram, LinkedIn, and YouTube. Manage brand campaigns end-to-end, including influencer collaborations and audience engagement. Design social media calendars and performance-driven campaigns that align with brand objectives. Analyze insights to optimize content, increase engagement, and improve reach using tools like Meta Business Suite and Canva. Collaborate with designers and content creators to deliver visually appealing and informative content. Stay up to date with digital trends and platform algorithms to ensure content relevance.