Ameya Ingle

* Management Trainee (June'09 * November'09) Brand Manager (November'09 * February'11) Handled marketing and communication nationally (ATL, BTL and Digital) for White Mischief Vodka (including White Mischief Flavors), India's largest selling vodka in its INR 800 mio+ category. Responsible for achieving category / brand objectives by driving all marketing initiatives as part of the central marketing team. Key Achievements: * Spearheaded ‘mission reach’, an objective to make available the presence of premium whiskies in remote parts of Uttar Pradesh. * Executed and handled the national re-launch of brand White Mischief, including a new pack / visual identity and a sharpened positioning. Resulted in an all India market share increase of over 2%. * Implemented and executed launch of three unique flavor brands of Vodka.

* Assistant Brand Manager (May 2012-December 2012) * Brand Manager (January 2013 * December 2014) * Brand development, increasing the digital footprint, route to market strategy for the flagship brand of the 100cr+ maternal category. Responsible for driving growths, managing P&L, innovation pipeline and launch strategy on the brand. Key achievements include: * 2nd highest awareness scores in the span of 1 year * 5% volume market share within the first 2 years of launch * Worked on 2 TV campaign and spearheaded 1 TVC from concept test to final execution * Launched a locally produced recipe and worked on entire packaging process * Conceptualized and developed a unique in clinic sampling model spanning across 20+ cities reaching out to 50,000+ consumers * Spearheaded the digital strategy including website creation, social media roadmap and a CRM model

* Handled the strategic service and communication platform brand "Start Healthy Stay Healthy" for the Infant Nutrition department. * Nurturing digital ventures including the show case Start Healthy Stay Healthy website (www.starthealthystayhealthy.in) * Handled all digital media campaigns, planning and buying, SEO/SEM, social media monitoring and mobile applications. * Key Achievements: * National campaign on the “1st 1000 days” along with the collaboration of Times of India (includes print, radio, digital and on-ground activation) * Pan India roll out of brand collaterals and communication campaign (pregnancy, breastfeeding) with the conceptualization and execution of robust operation model * Conceptualization and deployment of revamped website www.starthealthystayhealthy.in with increase in visitor traffic by more than 15%

Brand Manager (January 2015 - September 2015) Senior Brand Manager (October 2015 onwards) Responsible for the P&L, innovation & renovation pipeline, NPDs, strategic communication (including doctors and consumers) and long term strategy for the 1400cr+ baby food category. Responsible for the largest brand, CERELAC. Handled this with a team size of 2 members. Key Achievements:  Led the launch of the healthy snacking category with NutriPuffs® in India. Worked on the business model, pricing model, consumer insight, communication and route to market plan.  Led the brand revival on CERELAC through recipe renovation and re-positioning. Resulted in arresting a 4 year de growth period for the brand.  Successfully launched the 1st ever global innovation - CERELAC 5 Grains & Fruits, thereby extending the consumer journey beyond 18 months. Rated one of the top performing NPDs, both in India and globally.