Devin Fabricius

Hi I'm Devin. As a seasoned professional in eCommerce, business intelligence and analytics, I bring a strong track record of driving growth and innovation across diverse markets. Currently, I serve as the Director of Business Intelligence, Analytics, and Testing at iFIT Inc., where I lead the development of financial forecasting models to predict revenue, expenses, and profitability. My role involves building and refining models to track key performance indicators and uncover trends that drive strategic business decisions. In my previous role as Director of International DTC, I managed eCommerce operations for multiple brands across seven countries, overseeing P&L, sales, marketing, logistics, and inventory. As a team, we were able to achieve a remarkable 114% year-over-year growth in Fiscal 2022, even amid the challenges of a pandemic surge. I excelled in implementing merchandising and marketing strategies that expanded our market presence and collaborated with cross-functional teams to ensure successful, localized eCommerce launches. Before this, as a Senior Marketing Manager, I directed large scale paid search marketing efforts for various brands. My focus on strategy, implementation, and analysis drove profitable returns and enhanced platform metrics. I also developed marketing tactics across various channels to boost brand awareness and drive online sales. I am passionate about leveraging data and insights to drive business success and am always eager to explore new opportunities where my skills and enthusiasm for innovation can make a significant impact.