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adWMG

About

adWMG, a division of WMG International, is a leading ad-tech company specializing in programmatic game promotion and monetization. The company connects direct game advertisers, including Xbox, PlayStation, and Steam, with the right audiences to maximize game visibility and player acquisition. At the same time, adWMG empowers direct publishers, SSPs, Ad Exchanges, and SDKs by unlocking incremental demand and driving revenue growth across web, mobile in-app, and CTV. The company offers a comprehensive suite of monetization tools, with a key strength in global market reach and the high quality of our technical products. The adWMG system leverages user data from applications or websites to identify the most effective ads. This approach enhances revenue for publishers and SSPs by utilizing VAST, OpenRTB, Prebid, and JS Tags. adWMG focuses on developing software solutions for programmatic monetization tailored to websites, mobile applications, and console game developers. According to BuiltWith open data, WMG International serves approximately 9,000 websites. Additionally, reputable open data sources indicate that the company supports over 10,000 mobile applications. WMG International (adWMG) is an Official Google MCM partner, an IAB-certified tech vendor, TCF 2.2 compliant, TAG-verified, and a Prebid demand provider. Locations: - 1801 Century Park East, Los Angeles, California, USA - 71-75 Shelton Street, London, United Kingdom - Klovskiy uzviz 7a, Kyiv, Ukraine

Country

GB

Address

71-75 Shelton Street, London, England

Postal Code

WC2H 9JQ

Company Type

Privately Held

Employees

41

Industry

Advertising Services

Specialties

Programmatic Media Buying; DSP; openRTB; Header Bidding; APP Monetization; Web Monetization; VAST; Prebid.Js; JS Tags; Game monetization; Xbox / Playstation game advertising; CTV Monetization; Audio demand; Video demand; User Acquisition; Player Acquisition; Steam games; Xbox games; Sony Playstation games; Indie games; AAA games

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