Zoe Flower

Designed new products and brand identity for online children’s apparel line. Implemented scalable e-commerce solution to achieve $10K in online orders during inaugural season with no marketing budget. Nurtured brand ambassadors, utilized email marketing, loyalty offerings, flash sales, and social sharing to build customer base. Raised profile via local and national press coverage, including recognition of product in celebrity gift bags at 2011 Academy Awards. 10% of sales donated to the Create Change Foundation, providing three girls in Ghana with a Secondary School education. Since the launch in April 2010, Playpants have been featured in Vancouver Mom, Urban Baby & Toddler magazine, Vitamin Daily Kids, The Vancouver Sun, Babyvibe, SweetMama, Cupcake Mag, The Province, Canadian Family, My Mom Shops and several blogs across Canada and the US.

Helping businesses define their story and refine their messages through carefully crafted copy, imagery, and a cohesive "big picture" approach to online identity. Offering full cycle brand development, online content, collateral production, and project management services. Extensive client roster requiring business graphics, package design, online identity, print and advertising collateral, custom website design, copywriting, social media marketing, e-commerce, SEO, analytics and metrics, media relations, product launches, and event management. Collaborate with third party agencies and PR firms to drive project completions. Conduct in-depth brand discoveries, media coaching, project scoping, budgeting, and competitive market analysis.

Joined social games start-up to meet internal and external marketing needs through various stages of software development cycle. Responsible for corporate communications, media relations, investor pitches, press releases, in-game dialog, and marketing copy for game launch. Scoped and created virtual goods loyalty program, corporate website, Facebook/Twitter product feeds and fan forums. Improved direct mail open rates via A/B tests and targeted promotional campaigns.

Provided editorial leadership for start-up web magazine dedicated to educating parents on videogame content. Established brand tone and format, sourced and mentored stable of 10+ freelance writers. Wrote and maintained daily news and blog content, wrote and edited long format features. Acted as media spokesperson within parenting/games community, including a segment on The Today Show.

Collaborated with design team on SOCOM U.S. Navy Seals: Tactical Strike (PSP). Contributed to UI and UX workflow, managed large scale localization efforts, scoped and produced external media “bonus content” interviews with Navy Seal team. Provided critical eye and wrote mock game reviews to vet content, ensuring playability and fun factor. Gained deep knowledge of software development cycle.

Girlsroom Productions was founded in 2001 as a vehicle for independent television production focusing on youth culture. Co-produced 39 episodes of documentary television featuring female sports icons for Canada’s Outdoor Life Network. Cut costs with emerging digital technologies, allowing a two person crew to shoot, edit and output broadcast quality content. Responsible for entire production including brand identity, motion graphics, animation, scripts, schedules, travel, set design, music licensing, funds, freelancers, grant writing, and all program content. Successfully sold the show across Europe, Asia and the USA.

Used expert knowledge of videogames, technology, and pop culture as a correspondent and segment producer on Space Channel's Electric Playground. Sourced and interviewed industry icons, produced hundreds of segments and news stories. Developed hands on knowledge of broadcast television production from concept to completion. As a freelance media personality, wrote op-ed and feature articles for videogame & mainstream press including Official PlayStation Magazine, Yahoo!, 1Up, and Maxim. National media spokesperson for Sony PlayStation’s “Gamer Girl” campaign. Co-hosted Spike TV's "Best of E3" show. Recurring guest role on G4TV.