Ziv Zhou

- Headed development, preparation and execution of the marketing funnel and recruitment strategies. - Engaged and managed agencies to execute marketing tactics including Ads on Google and Meta and SEO. - Developed content marketing strategies including producing innovative marketing graphics/videos and brand collaterals for the website, social media and brochures. - Liaised with industry partners such as Warner Media and Cineplex for special programs and scholarships as well as connecting with other organizations for opportunities to collaborate.

- Led the creation of media content, including videos and social media posts across platforms in alignment with the team's identity to increase fan engagement and ticket conversion rate. - Creatively penned and authored video storytelling projects which were aired during CBC broadcasts to inform and entertain the fanbase. - Created media kits and releases for games and announcements in a detailed fashion to meet the team's communications needs. - Conducted interviews with staff and professional players after games according to the league's media requirements.

- Gathered online news sources to write and design layouts for articles on various social media sites. - Filmed and edited creative marketing videos, which received 3.5 thousand views as part of the company’s content marketing strategy. - Stimulated the production of marketing materials for a fashion competition with 485 participants to create 1.2 million views on the website.

- Designed the organization's website in a timely fashion, and demonstrated excellent interpersonal skills by communicating with clients to understand their needs. - Applied strong project management skills in tasks including collecting users’ feedback, following the schedule, and ensuring the new website’s daily operations.