Zak Shaktah

●Built and scaled marketing operations for a startup retail company, leading website development and integrated digital campaigns. ●Managed social media and online marketplace presence (Instagram, Google Business, Wix, OfferUp), driving brand growth and customer engagement. ●Negotiated and sourced inventory from multiple suppliers, balancing product quality with cost efficiency. ●Designed pricing models and inventory tracking systems to streamline sales across multiple retail channels. ●Implemented operational strategies to improve sales workflow and in-store product distribution.

● Co-developed and executed an original behavioral research study on affective forecasting and prosocial decision-making. ●Built and deployed structured survey instruments in Qualtrics, ensuring high data integrity and replicability. ●Recruited and coordinated 100+ research participants. ●Performed quantitative data analysis in RStudio, producing statistically significant findings. ●Presented research insights at multiple virtual conferences to academic and professional audiences.

●Delivered personalized customer service by identifying client needs and recommending effective product solutions. ●Managed and tracked inventory to ensure stock accuracy and operational efficiency. ●Supported client retention initiatives and improved in-store visual presentation. ●Assisted with large-scale project assembly and store infrastructure improvements.

● Managed daily influx of sales, addressed multiple customer service requests daily, and successfully oversaw customer refunds. Ensured customers were satisfied with their purchase and provided direction. ● Ensured smooth operation of the sales desks by managing phones, quality control, and retail operational flow. Oversaw daily front sales desk operations and provided prompt service to customers. ● Directed clients to relevant departments and team members to best assist and meet their needs.

Bachelor of Science, Psychological & Brain Sciences, Emphasis: Social Psychology