Yusif Gafarov

Baku Sales/Distribution Manager @ Cahan Tobacco International (CTI)

About

Sales & Distribution Manager with 20+ years international FMCG sector experience and proven record of the new brands’ and products’ launch to the market. • 19 years at various managerial positions; • Substantial skills in development of Sales & Distribution roadmaps; • Solid experience in organization of the new-field team from scratch; • Strong business negotiator with solid root-cause analysis acumen; • Capable to work in multicultural and multiethnic environments; • Supervisor, coach and team player.

Country

City

Azerbaijan

Industry

Food Production

Skill

Regional Development, regional sales, Sales Planning, Distribution Handling, Product Distribution, Distribution Center Operations, Sales, Food and Beverage Operations, Analytical Skills, Communication, Contract Negotiation, Purchasing Negotiation, Product Launch, Team Management, Brand Awareness, Marketing Strategy, Sales Processes, FMCG, Sales Management, Product Development

Experience

Baku Sales/Distribution Manager

Cahan Tobacco International (CTI)

2018-12 - Present · 7 yrs 10 mos

• Ensured annual 40% increase of local brands sales; • Increased company’s share in local tobacco market from 0% to 15%; • Prepared and launched new brands to the market as per annual Target Plan; • Created, Recruited and managed the Sales team (40+ employees in Baku/ Sumgait); • Managed the process of retail census in the territory (about 6000 outlets); • Exceed execution of sales and distribution plans for 10%; • Led promotional activities and brands campaigns; • Provided market information analysis and prepared reports to Senior Management.

Trade Marketing Manager

Cahan Tobacco International (CTI)

2017-12 - 2018-12 · 1 yr 1 mo

Baku, Azerbaijan

• Led business negotiations with partners, installation of special tobacco equipment in POS; • Created and managed the merchandising team (10+ employees in Baku and Sumgait); • Coordinated activities of sales & merchandising teams; • Coordinated promotional activities and brands campaigns; • Provided market information analysis and prepare reports; • Worked out the activities for brand sales development.

Regional Sales Manager - Azerbaijan

SMART

2017-2 - 2017-9 · 8 mos

Baku, Azerbaijan

• Created and managed the sales team (30+ employees in Baku/Sumgait); • Managed the process of retail census in the territory (about 6000 outlets); • Prepared and launched new brands to the market; • Executed Sales & Distribution plans as per targets; • Managed promotional activities and brands campaigns; • Provided market information analysis and prepared reports.

Trade Marketing Manager

Avrora Group

2015-6 - 2017-2 · 1 yr 9 mos

Baku, Azerbaijan

• Developed and implemented trade-marketing strategy from scratch; • Monitored the implementation of Sales & Distribution plans; • Established sales plans for field force, coaching/trainings for Sales/Merchandising team; • First point of reference for contact and negotiations with suppliers.

National Manager for Azerbaijan

ОАО Ламзурь

2012-12 - 2014-9 · 1 yr 10 mos

Azerbaijan, Georgia

• Found and concluded the agreements with distributors in Azerbaijan and Georgia; • Launched new brands to the market; • Controlled the implementation of Sales & Distribution plans; • Initiated, organized, implemented and controlled trade-marketing activity; • Established control and reporting system.

Distribution Coordinator

Nestle

2007-12 - 2012-5 · 4 yrs 6 mos

Azerbaijan

• Ensured 20% increase of the active client base for Nestle brands; • Ensured 50% increase of Nescafe 3in1 sell out; • Completed for 100% plans for branding and exclusive sales of Nescafe 3in1 in Universities; • Drafted and Implemented business plans with key clients and special channels.