Yuri L.

• Drive new business and upselling opportunities to meet or exceed targets within APAC.

• Influencer marketing & casting across APAC markets (Japan, Taiwan, China, Hong Kong. Brand：WorldShopping, CA4LA, AMAZON, Loop Earplugs, DFS...etc • Developed and executed influencer marketing strategies to drive brand awareness, engagement, and conversions. • Negotiated contracts, deliverables, and timelines to optimize ROI on influencer collaborations.

• Led end-to-end delivery of social and digital campaigns for global brands, ensuring projects were completed on time, on budget, and to creative excellence. • Coordinated cross-functional teams (creative, strategy, media, KOL) across markets to deliver high-impact content and campaigns. • Managed budgets and resources across concurrent projects, optimizing efficiency and profitability. • Served as main client contact for timelines, production, and approvals, maintaining strong relationships and smooth communication. • Anticipated risks, solved challenges proactively, and supported multiple successful new business pitches.

• Serve as the primary point of contact for the client, managing and facilitating projects from the creative brief to idea development and production, with a strong emphasis on experiential marketing. • Ensure the client, brand, and consumer needs are met throughout the creative development and publishing processes, focusing on creating impactful brand experiences. • Manage complex client briefs from ideation through to final production, maintaining strict adherence to regulatory guidelines and experiential marketing best practices. • Maintain and document accurate communication workflows among numerous stakeholders, ensuring all regulatory requirements and experiential goals are communicated and adhered to. • Oversee the development of evidence-based digital creative content, ensuring all content meets regulatory standards and enhances brand experiences.

• Build and maintain strong, long-lasting client relationships. • Work cross-functionally and collaboratively with both external and internal stakeholders. • Making proposals to clients that require creative solutions and develop strategy to meet their business needs. • Negotiating budget to achieve sales revenue target and responsible for project budgeting and cost control. • Simultaneously handle multiple projects, give priority to tasks, and make sure that projects are finished within the allocated budget and according to the schedule. • Ensures projects meet quality standards, manages teams and resources, and involves internal and external stakeholders.

• Responsible for planning and creating American Express Japan and DFS social media contents. • Research trends and provide local market recommendations to clients. • Curate content from global brands as best fits the Japanese market. • Work alongside a content strategist to plan and organise content calendars for social media client.

• Marketing oveall. • Developing social media content to promote products on Weibo and WeChat. • Designing promotional layouts for social media advertisements and adapting them for the Japanese market. • Manage influencer marketing campaigns.

• Provide editorial leadership and guidance to ensure the quality of editorial content. • Develop and implement strategies to promote the site’s content and brand, including through social media. • Maintain accurate, up-to-date lists, schedules, and records of articles, writers, and contributions • Content creation for both still and video.

• Creating content for social platforms, including Facebook, Instagram, and live streaming. • Collaborate with influencers to create original content for the Yahoo channel in order to boost brand awareness. • Collaborate and effectively communicate with both external and internal stakeholders. • Professional services encompass fashion and lifestyle content creation and management, including editorial and layout design.

• Oversee the creation, selection, and organisation of all editorial content. This includes feature articles, photoshoots, interviews, and other multimedia content, ensuring everything aligns with the magazine's style, tone, and target audience. • Lead a team, creative professionals, fostering an environment of creativity and collaboration. • Plan and execute the magazine's editorial calendar, including special editions, themes, and feature stories. This requires a keen sense of timing and public interest. • Oversee the editorial budget, ensuring resources are allocated efficiently to produce high-quality content while maximizing profitability.