yuanyuan zhang

* Prepared product's requirements documents from the customers’ demand and managed a line of products. * Analyzed market data to identify trends/opportunities to develop strategic direction and created compelling market analysis presentations. * Built the business case for product enhancements, customizations, and complete solutions to address local needs. * Organized the online marketing which utilized users’ experience of the company’s website to optimize the effective delivering of the products. * Prepared the 2006-2008 marketing calendars. * Responsible for the package of key products and made service commitment, such as effectively delivered our products information to targeted customer via internal and external communication channels. * Developed new products and adopted new technology for marketing, such as virtual tool for 360-degree view of hotels, SMS reservation reminder and lowest air ticket price search.

Maintained membership management which stratified existing member and analyzed on members’ habits. - Created membership value management models, including planning the loyalty programs and interactive marketing activities. - Responsible for user experience presale, analyzed the rationality of existing products and services, organized the development of new products and improved existing services, such as updating website contents, laying out location of each commodity and organizing advertisements on words used in 400/800 call center, etc. - Responsible for Co-branding, including established the long term cooperative relations and short promotion activities with other brands such as VISA, Nestle, Nokia, Motorola, HP, etc.

* Responsible for the customer relationship program for VIP customers * Measured and analyzed the value of long-term and short-term clients, the demand of clients and cross sales. * Prepared analysis reports on customers’ demands and complaints. Provided suggestions for improvement based on the analysis reports * Provided trainings for internal staffs.