Yixin Hong

1. Integrated marketing: Successful planning and execution of the "QIXUAN Ice Cream X Three Bodies" headline sci-fi IP campaign, resulting in a significant enhancement of the brand's tone. 2. IP Co-branding: Orchestrated the promotion of the food IP cooperation of RED Club "QIXUAN X RED," including the planning and organization of "Song Yi's Alice Theme Afternoon Tea Vlog." This initiative achieved an exposure of 1.83 billion times across various platforms. 3. Livestream planning: Collaborated with artist teams, IP sides, e-commerce teams, and suppliers to successfully execute livestream activities. 4. PR Communication: Crafted and published event press releases, securing coverage in 10+ official media outlets. Achieved 290 million PR exposures through strategic social media exposure in the food industry and secured a video endorsement from North American youtuber @unicornSHOW.

1. Media communication: Managed relationships with 40+ media outlets, securing high-profile celebrity shoots and placements that increased brand visibility in the Chinese market. 2. Brand PR: Developed strategic PR gift suggestions for the Chinese market, achieving an 80% internal adoption rate and enhancing brand perception during Year of the Tiger CNY. 3. Creative Planning: Led the design of the "Italy to Chengdu" capsule wardrobe, incorporating Italian and local fashion elements. Implemented successful brand ambassador campaigns, driving brand recognition and loyalty. 4. Copywriting: Crafted compelling press releases, resulting in increased media coverage and exposure. Produced comprehensive Clipping Reports and Sample Lookbooks for valuable insights into media reach and brand representation.

1. Kol Promotion: • Orchestrated a highly successful Valentine's Day campaign, resulting in a 70% increase in brand exposure and engagement. • Partnered with 80 influential bloggers, generating significant buzz and brand alignment. 2. Data analysis: • Conducted comprehensive analysis of reader interactions, uncovering valuable insights and preferences. • Implemented a refined placement matrix, maximizing campaign reach and driving a 5% increase in conversions. 3. Content planning: • Managed a Facebook account with 1 million+ fans, driving a 5% increase in interaction rates. • Crafted compelling copy and executed strategic initiatives, amplifying brand visibility and engagement.

1. Post-buy report: Reviewed and optimized creative project proposals for top advertisers like Bally and Montblanc. Improved ad effectiveness by 15% and achieved 20% higher client satisfaction. 2. Magazine analysis: Analyzed six competitor magazines, assessing purchasing population, ad implantation ratio, cooperative ad types, and sales volume. Informed strategic decisions, resulting in a 10% market share increase and 25% growth in advertising revenue for GQ magazine. 3. Copywriting: Created persuasive content for luxury and cosmetics brands. Collaborated on material innovation, driving a 30% increase in social media engagement and 40% website traffic growth on platforms like Weibo and GQ.COM.

-Manage social media accounts, indicate the recent trend, targeted consumer and make promotion -Developed my ability to search and collect information as well as the ability to work under pressure.

-Worked in a civic news program named “the evening news” and produced several television news works, ranging from damage caused by torrential rain to Counterfeit drugs. -Had a better understanding of the production of various television news works and practised my ability of news interviewing and writing. -Learned the production of the international radio programme and improved my ability of English news translating and editing.

Crisis communication Strategic selection in corporate PR Media relations