Yin Yin Tan

I was responsible for planning and executing external and internal communications activities for Amadeus in Asia Pacific. Communications business partner for the APAC Airline Commercial business unit, Greater China (China, Hong Kong and Taiwan) cluster and South East Asia (Singapore, Philippines, Indonesia and Malaysia) cluster.

Led account teams to support clients across both the consumer and enterprise technology space in corporate reputation, media strategy, senior executive communications and issues management. Conceptualised, executed and coordinated multi-market integrated marketing campaigns. Clients included Sony Mobile Regional, Sony Mobile Singapore, Akamai and Fuji Xerox.

Worked across Corporate and Technology Practices, with extensive experience on B2B technology clients. Responsibilities included corporate positioning, media relations, project management, content creation and social media community management and engagement. Coordinated multi-market communications programmes using both hub-and-spoke and lighthouse models. Led the account team for Amadeus Asia Pacific that tripled media outcomes for the client in less than 3 years and positioned it as a thought leader in the travel industry. Other clients included Hewlett-Packard, LinkedIn, Visa Risk and Security, Microsoft, and SAS. Other responsibilities included leading recruitment and training initiatives for the internship programme.

Clients include: HP Personal Systems Group, Amadeus Asia Pacific, Microsoft, Visa, Kimberly-Clark, Singapore Arts Festival 2012

Clients included: Ministry of National Development (World Cities Summit 2010), Media Development Authority, Aviva, Unilever (Vaseline), Bausch and Lomb, National Library Board

Graduated cum laude. Organized university-wide projects and events including SMU Students' Survey, Student Dialogue Session with SMU Management, and publication of the SMU Guide for freshmen. Initiated and implemented novel projects including International Students' Dialogue Session.