Yi-Hsuan Li

As the Art Director, I lead a cutting-edge design team specializing in brand development, visual storytelling, and digital innovation. Our expertise lies in crafting impactful visual identities for forward-thinking companies across various industries, from tech startups to established market leaders. With a focus on creativity and strategic thinking, we empower brands to communicate their unique vision, drive engagement, and foster growth. We support companies that challenge the status quo and embrace innovation, delivering design solutions that resonate in today’s fast-evolving marketplace.

Practices: User Interface Design, User Experience Design Industries: Retail, Consumer Products, E-commerce, Banking • Assist in delivery of high quality design solutions to clients in response to specific businessrequirements • Support on insight finding through research and design thinking method. • Interacts with the requirements team, clients, and others in the field for various purposes includinggathering requirements, product demos, and resolving design issues.

∙ Actively brainstorm and conceptualize with creative team members. ∙ Collaborate with Art Director on overall project vision and creative approach. ∙ Translate concepts and ideas into visual style frames, storyboard. ∙ Analyzing the problem of every project and provide clients with the best strategy using ourprofessional design workflow. Experience: Golden Melody Award - http://www.yihsuanli.com/Golden-Melody-Award-28 Golden Pin Design Award - https://vimeo.com/246224651 Gogoro2 UP2U - https://vimeo.com/219665800 Tatung 100 - https://vimeo.com/260185357

∙ Messenger photo frame design A Frame is essentially artwork and/or designs that go over an image/video to help users express asentiment.I was invited by Facebook team to create Frames for holidays, world events, and otherrandom fun topics with over 1.9 billion daily users now using Messenger to communicate in every wayimaginable. To achieve the goal, I need to offer a very wide variety of different art and design styles thatcan appeal to different audiences worldwide.

∙ Collaborate with software planning department and GUI designers to clarify requirements. ∙ Define information architecture of APPs & Web_base services. ∙ Define user scenarios and screen flows. ∙ Develop storyboards, mockups and prototypes. ∙ Design UI elements.

∙ Interface Design ∙ Play, Sci-Fi and Design ∙ Coding for Interactive and Design Arts ∙ Independent Study on Design Yi-Hsuan lee - page 2 ∙ Psychology for designer ∙ Study of Illustration, Comic book and Graphic Novel ∙ Art in the Twenty-first Century ∙ Multimedia Web Page Design ∙ Visual Perception