Yehia M. A. Fatah

Digital Marketing Manager @ AL HUTAIB CO.

About

I help small and medium businesses grow online by turning scattered marketing into a clear, repeatable system.Most SMBs don’t need more random posts or one-off campaigns. They need a real strategy, consistent content, and a way to see what’s actually working. That’s what I build.With 6+ years across industries including e-commerce, retail, automotive, healthcare, and consulting, I’ve learned that marketing performs best when strategy, content, and measurement run as one system instead of disconnected tasks. That cross-industry experience means I adapt fast to any business, whatever its size or market.What I do for clients:▪️ Digital marketing strategy: a clear roadmap tied to your goals▪️ Content strategy and creation: content that fits your brand and moves people to act▪️ Social media management: a consistent, on-brand presence across your channels▪️ Performance reporting: real monthly numbers, so you always know what your marketing is doingMy approach is simple: build the system once, then keep improving it with data. No guesswork, no vanity metrics, just marketing that supports real growth.If you’re an SMB owner who wants your digital marketing handled properly so you can focus on running your business, let’s talk.Open to full-time roles and freelance / consulting projects — feel free to reach out.📩 yahia.mohamed@outlook.com🔗 yehia-marketing-journey.netlify.app

Country

Egypt

City

Cairo

Industry

Marketing & Advertising

Skill

Marketing Strategy, Strategic Thinking, Content Marketing, Social Media Marketing, Facebook Marketing, Microsoft Excel, Shopify, Google Analytics, Facebook for Business, Inshot, Trello, CapCut, Promotional Copy, SEO Copywriting, Online Media Management, Digital Marketing Media, E-Commerce, Community Engagement, Video Editing, Paid Content

Experience

Digital Marketing Manager

AL HUTAIB CO.

2024-5 - 2026-5 · 2 yrs 1 mo

Cairo, Egypt

Lead the full digital marketing function for an industrial B2B brand, turning fragmented marketing into a scalable, always-on demand engine. • Built an in-house content system from scratch, briefing, production, scheduling, and quality control across Instagram, Facebook & LinkedIn. • Lead an in-house team plus a network of freelance creators, ensuring on-brand, on-time delivery. • Defined high-intent WhatsApp lead criteria to improve lead quality across paid and organic channels. • Own end-to-end content strategy, campaign planning, and creative direction aligned to B2B sales cycles. • Report performance via KPI dashboards (GA4 + Meta Ads Manager) and optimize continuously.

Co-Founder & Digital Marketing Manager

Ago Motors

2021-4 - 2025-2 · 3 yrs 11 mos

Cairo, Egypt

Co-founded a mobility business and built its marketing engine from zero to a repeatable lead-generation system. • Built a repeatable lead-gen system (offer → message → follow-up → conversion) from scratch. • Managed all content, creative direction, and brand positioning across models and campaigns. • Ran continuous creative-angle testing to improve response quality and reduce lead waste. • Aligned marketing with sales follow-up; qualified WhatsApp leads to lift conversion. • Produced a reusable content library (education, offers, FAQs, model highlights).

Content Strategist & Copywriter

Pet Barn

2023-8 - 2024-5 · 10 mos

Kuwait

Built the product-content framework for a Kuwait-based pet e-commerce retailer. • Optimized 500+ product SKUs with SEO-structured, benefit-driven copy. • Built a scalable, reusable product-description framework to speed catalog expansion. • Aligned copy with search intent to improve discoverability and conversion.

Digital Content Manager

Al-Khail Industries & Trading

2023-1 - 2023-6 · 6 mos

Downtown, Cairo, Egypt

• Designed and implemented a scalable content system that lifted engagement and brand consistency across all platforms. • Built brand-voice guidelines and managed editorial calendars; oversaw production end-to-end. • Collaborated with sales to align content with conversion goals and the customer journey.

Content Creator & Digital Communication

Al-Khail Industries & Trading

2022-1 - 2023-1 · 1 yr 1 mo

Downtown, Cairo, Egypt

• Produced daily content and managed digital communication across all channels for an industrial tools / e-commerce brand (eTawredat). • Developed brand voice and messaging with a consistent tone across platforms. • Created promotional, educational, and product-focused creatives in Arabic & English.

Arabic Content Writer & Digital Communication

Hammer Protection

2021-11 - 2022-4 · 6 mos

Cairo, Egypt

• Created awareness content and brand messaging for a security/protection brand in a trust-sensitive category. • Wrote Arabic-first copy that built credibility and consistency. • Supported digital communication and community engagement.

Social Media Marketing Specialist

Yodawy

2019-10 - 2020-9 · 1 yr

Managed social media for a leading pharmacy/healthtech platform. • Ran accounts and campaigns supporting user acquisition and brand awareness. • Planned and published across Instagram & Facebook with a consistent cadence and tone. • Managed community engagement and monitored performance, feeding insights back into strategy.

Customer Service Representative

Uber

2017-4 - 2017-11 · 8 mos

Cairo, Egypt

• Resolved rider issues with a customer-first, problem-solving approach in a high-volume environment. • Built communication and teamwork skills early in my career.