Yasmine P.

-Developed strategic influencer marketing campaigns for ColourPop, Fourth Ray Beauty, and Sol Body, maximizing brand visibility and engagement. - Orchestrated unique influencer activations, fostering genuine influencer-brand connections. - Designed and executed strategic programs, boosting brand reach and resonance. - Collaborated with PR/Communications team to host and plan events seamlessly. - Sourced branded merchandise and identified cross-branding opportunities for events and mailers. - Managed a network of 2,000+ influencers, amplifying product launches. - Cultivated meaningful influencer relationships, ensuring brand alignment. - Managed influencer contracts, including negotiations, payments, invoicing, and budgeting. - Proficient negotiator, adept at securing favorable influencer rates and bundling content for cost-effective deals. - Targeted trending products, sparking virality on TikTok and Instagram, driving sales.

- Cultivated key influencer relationships, boosting brand visibility through strategic partnerships. - Assisted in organizing monthly Celebrity/MUA masterclasses, enhancing influencer engagement. - Proactively sourced and onboarded a continuous stream of new leads, concurrently maintaining an extensive roster of over 1,000+ micro influencers within the gifting program. - Spearheaded lucrative influencer paid programs, such as 'favorites pages' on ColourPop.com, resulting in boosted sales from influencer-curated product bundles. - Utilized data analytics for insightful campaign performance analysis, spotting trends. - Expanded and managed paid initiatives, aligning with brand EMV goals effectively. -Skillfully managed multifaceted influencer campaigns across various brands (Fourth Ray and Sol Body), maintaining enduring, positive relationships with influencers, fostering brand loyalty and advocacy. - Collaborated cross-functionally, integrating influencer content into YouTube and Instagram channels seamlessly.

- Collaborated in the development of a micro influencer program from its inception, leveraging project management software and CRM tools to meticulously manage influencer databases. - Managed gifting, budgets, and fulfillment metrics for efficient influencer campaigns. - Sourced 50+ daily leads, achieving a 90% conversion rate for micro-influencer program. - Launched impactful paid ambassador initiative, driving influencer engagement. - Crafted strategic briefs for successful paid activations and product launches. - Designed personalized PR cards, enhancing influencer relationships and brand affinity. - Organized an influencer event in NY, boosting brand recognition at ULTA. - Identified and nurtured brand advocates, fostering genuine influencer relationships. - Shared valuable skincare tips via Instagram stories, enriching viewer engagement. - Collaborated with licensing teams for successful gifting collaborations with top brands.

- Demonstrated strong written communication skills, adept at tailoring messages to align with the brand's voice. - Consistently exceeded performance benchmarks across speed, accuracy, and handling a high volume of tasks, ensuring optimal operational efficiency. - Effectively addressed customer inquiries regarding merchandise, covering topics such as shipping, tracking, ingredients, and policy-related concerns. - Skillfully managed challenging situations, providing outstanding customer service and expertly resolving conflicts, fostering positive customer experiences. - Collaborated with the PR team on influencer-related projects, facilitating seamless communication and gifting initiatives. - Proactively sourced over 60 leads per day to build a micro Influencer gifting program.

Minor: Anthropology