Dr Yasha Vassell

Driven by a passion for sustainability and circular value creation, I thrive in environments where relationships matter more than rigid process and where new revenue streams, new geographies, and new product verticals need to be built from the ground up. My strength lies in transforming ambiguity into opportunity—identifying market gaps quickly, forging high-value partnerships, and turning early-stage concepts into commercially viable ventures. I connect buyers, sellers, investors, and stakeholders across regions, with a track record of building joint ventures, leading complex multi-party negotiations, and owning full commercial responsibility. Whether expanding into new markets, launching sustainability-focused product lines, or unlocking cross-border supply chains, I operate with momentum, speed, and strategic clarity. I am at my best when driving growth, pushing into new frontiers, and building businesses—not maintaining them. My work spans polymers, recycling, circular-economy products, and commodity trading, where I’ve helped organisations move toward cleaner, more resilient supply chains. If the mission involves innovation, sustainability, and commercial expansion, that’s where I add the most value.