Yanzi Liu

-Owned P&L for KSA operations, including revenue planning, cost control, margin management, and quarterly forecasting across government and enterprise contracts. -Led annual budgeting and rolling forecasts, aligning commercial targets with delivery capacity, licensing costs, partner fees, and operational expenditure. -Established financial governance and reporting cadence, providing executive-level visibility on revenue realization, cashflow, cost variance, and risk exposure. -Designed and implemented internal process dashboards for pipeline value, revenue forecasting, project cost tracking, and management reporting. -Led joint-venture commercial model with a Saudi partner for Managed SOC operations, including P&L structure, cost allocation, revenue share, and governance controls. -Ensured full commercial and financial compliance with NCA ECC, PDPL, and SAMA requirements in a highly regulated operating environment.

-Initiated and directed cross-border investment ventures in the Metaverse, cybersecurity, and emerging technology sectors, facilitating Fortune 500 partnerships and access to the China–GCC market. -Contributed to a 35% year-on-year portfolio revenue growth by steering commercial partnerships, strategic advisory, and market development efforts across KSA and UAE. -Conducted thorough commercial and financial due diligence on investment opportunities exceeding USD 50M, aiding executive committee decisions and joint venture structuring. -Developed an investment pipeline and strategic partner network from inception, connecting capital flows and operational synergies between Chinese innovators and Middle Eastern operators.

-Launched iQIYI’s MENA operations from inception, formulating the regional go-to-market strategy, partnership model, and operational framework. -Broadened iQIYI’s enterprise network across more than six countries in the Middle East by forging strategic agreements with major broadcasters, telecommunications firms, and media conglomerates. -Developed key performance indicators and performance frameworks to enhance content monetisation and provide ROI visibility for partners, thus increasing partner engagement by 40%. -Constructed a tailored business model suited to GCC user behaviours and monetisation trends, accelerating regional revenue growth. -Coordinated cross-functional collaboration between the global headquarters in China and regional stakeholders, ensuring seamless execution across legal, content, and advertising sales teams.

-Directed the operational establishment and regional expansion for the UAE office of a Chinese oil and gas technology company, supporting extensive infrastructure and engineering projects across the GCC. -Oversaw comprehensive workforce planning, successfully hiring over 60 technical and support staff within three months to fulfil rapid project requirements. -Implemented strategic budgeting, procurement, and cost control frameworks, achieving a 15% reduction in operational costs. -Served as the principal liaison with project managers, government authorities, and the Chinese headquarters to ensure compliance with regulations, facilitate cross-border coordination, and guarantee timely delivery of engineering services