Yanina Riquelme

As a Client Strategy Manager at PwC, I lead strategic account management and revenue growth initiatives across a portfolio of high-priority clients. I work closely with partners and client-facing sales professionals to drive business development, strengthen client relationships, and execute go-to-market strategies that align with our firm's growth priorities. My role bridges sales and marketing—leveraging insights from market research, CRM data, and account intelligence tools to identify opportunities, develop pursuit strategies, and manage pipeline progression. I lead account planning, relationship mapping, proposal development, and sales enablement efforts, ensuring brand consistency and high-quality client engagement.

-Cultivated and strengthened relationships with key clients. -Managed and led a Team of 15 people across the world. -Managed project budgets efficiently and within allocated resources, ensuring timely project delivery. -Served as the primary liaison between different teams within the client, ensuring seamless communication and consistently orchestrating efforts and strategies towards efficiency. -Developed and implemented strategic marketing plans specifically created for the Latam regions.

-Contributed to key initiatives for the client. -Drove growth and informed decision-making by generating quarterly reports, defining KPIs, analyzing campaign results, and identifying opportunities for improvement. -Developed creative proposals aligned with the client's objectives, ensuring effective communication and involving different hierarchical levels in presentations. -Successfully led a team of 6 people, providing training, mentorship, and analyzing their performance. -Optimized time management by prioritizing tasks and adapting to changing circumstances, using tools like ClickUp. -Effectively managed budgets and ensured expense control.

-Managed successful advertising and marketing B2B campaigns, ensuring adherence to client objectives, brand guidelines, and quality standards. -Maintained daily communication with clients and vendors, effectively managing their needs and requests. -Implemented rigorous quality control measures, guaranteeing the delivery of high-quality deliverables. -Generated comprehensive reports to provide clients with valuable insights and track campaign performance.

-Advice on development and implementation of online marketing strategies. -Design of online and offline graphic material; -Social media management; -2.0 event coverage

-Planned, developed, and implemented the company's communication and marketing strategy. -Designed and developed email marketing campaigns, social media strategies, and promotional materials. -Monitored marketing actions, created performance reports, and collaborated with the sales team to optimize results. -Generated creative digital campaigns aligned with the business plan. -Organized events and implemented customer loyalty strategies.

-Responsible for the administrative sector. -Presidential assistant. -Dealing with suppliers and communication management through the company's digital channels.

Supervision, training and control in the departments of Housekeeping and Food and Beverage.

Update of the Informatic System of the area. Interpretation and summary of documents. Training of new employees in the area .

-Design, development and control of the Institutional communication of one of the companies inside the clinic and the commercial sector, in order to unify and strengthen the institutional image. -Control of sales and performance of telemarketers. -Development and analysis of communication with clients. -Preparation of reports for Management.