Yadissel González Sandoval, MBA

As The Trade Channel Marketing Manager, Multi-Family I will be responsible for developing strategic channel marketing initiatives to drive brand awareness, customer engagement and revenue growth in the Trade Multi-Family Segment. I will be supporting key customers to optimize reach of marketing initiatives as well as collaborating with trade sales, rep agencies, product team, BIG team and other marketing support teams to align Multi-Family marketing strategies with overall trade business objectives.

As the Channel Manager of Indirect Accounts, I will be responsible for the execution of domestic Builder and Multifamily initiatives while also leading the International channel marketing strategy. I also work closely with the Product and Brand teams to align strategic initiatives with the rest of the organization.

-Actively contribute to the development, planning, and management of the Delta and Brizo brand marketing and merchandising strategies in global markets in accordance with defined brand guidelines. -Secure alignment of sales program and marketing plans, and that the brand is positioned for growth. -Provide exceptional insights to Delta Faucet’s global reach by overseeing the creation and implementation of the international showroom design, managing tradeshows, and producing global procedures to support marketing initiatives for new product launches. -Direct the company’s worldwide website to improve market and brand visibility. -Manage the acquisition of new PR firms internationally. Also develop their strategy for the market, training and execution of plans to increase brand awareness per market requirements and manage global reach results. -Manage product launch from concept to creative design production, product launch and rout to market and advertising it in all media channels and distributors globally and track ROI in specific promotional campaigns. -Manage contract negotiations with publications globally as well as design creative pieces tailored to country specific publications. -Manage Budget based on corporate strategy. Key Achievements: - In efforts of continuous improvement, I have directed outsourced creative design production to continue to provide customer satisfaction and saved the company $1.7 Million since 2015. -Played a key role in boosting international sales by 25% by creating and implementing new processes for international distributors to access updated brand information systems online. - Initiated a catalog distribution process for international market, which significantly reduced order fulfillment process. - Hired, managed relationships and strategies with several public relation firms to improve brand awareness and sales.

- Supported the vice president of international, as well as supervised global distributor communication. - Collaborated with global publications, and served as corporate liaison between Delta China and the Delta United States in creating impactful marketing materials in various languages. - Directed the development of a multi language website to communicate product specifications, marketing materials, training, and pricing. - Assisted the Retail International Sales Team in traditional hardware sales. - Created and translated marketing support materials for the International and Architectural Department for various architects and designer events. - Introduced a tracking system to enable agencies to efficiently monitor new construction projects. - Supported US domestic businesses, including Ferguson, Orgil, Ace, Do it best, and True Value.

- Ensured timely processing of all payments and vendor set up. - Organized invoices on file and in company systems for easy access and audit purposes. - Organized and managed all events in and out of the United States. - Managed, analyzed and improved process for all global shipments. - Translated documents and marketing materials for the department as needed. - Managed department’s budget

Personal Banker | Fifth Third Bank, Indianapolis, IN, USA Marketing Director | The Jazz Kitchen, Indianapolis, IN, USA Real Estate Sales Coordinator | Sulphur Springs Realty, Toledo, OH, USA Office Manager | Vision Associates, Toledo, OH, USA Owner / Consultant | YOYADI S.A./TEXACO Service Station, Panama, Panama Office Manager | Grand Bay Residences, Key Biscayne, FL, USA

International Business

Key Benefits •Learn how to create frameworks for asking and answering critical questions regarding marketing communications •View communications more broadly than traditional broadcast messages, with discussion around the digital era and social media •Participate in integrative learning with an emphasis on developing a perfect blend of theory and practice as well as strategy and tactics