Xuan Ni Tan

- Produce original content focusing on lifestyle and cooking recipes - Work with clients (Ajinomoto, Mak Nyonya. etc) to create quality and authentic posts/recipes to increase brand awareness - Develop strategies and gained >3K followers in less than a year, increasing audience engagement, reach, and follower base - Skilled in content ideation, visual storytelling, and digital engagement to build personal brand presence (RM5不专业厨房) while connecting with audiences

- Facilitated large-scale training and development camps with 60–200 participants, focusing on motivational growth and survival skill development among primary and secondary school students across the country. - Led interactive sessions to enhance participants’ leadership, teamwork, and resilience.

- Led content strategy and ad performance across social media platforms while also focusing on lead generation - Secured 100+ new partners (clients & agents) nationwide - Led marketing efforts for various activities (seminars and expos), reaching 1,000+ prospects annually - Liaised with third parties for collaboration to boost brand awareness through strategic outreach and engagement

- Managed e-commerce platforms of the company - Create and analyse monthly ads on social media (mainly traffic, lead generation and messages ads) - Grew new Facebook pages to attain around 130% new followers - Design posters and write content for posts and ads across all social media platforms - Create and design email marketing campaign through ActiveCampaign (increase clicks by approximately 1.2%)

• Translate Mandarin books into English. • Hit weekly targets.

• Manage e-commerce platforms and marketing techniques. • Manage and lead a team of 4.

• Achieved 137% sales increase in second month of online operations • Achieved 13.33% repeated purchase rate.

• Funded the online business independently. • Provide drop-shipping opportunities, liaise with 7-10 brand agents and provide assistance remotely. • Manage company sales, marketing and promotion strategies. • Hands-on operations in e-commerce posting designs and copywriting.

• Developed and executed marketing strategies across multiple social media platforms (Facebook, Instagram) to drive strong brand presence and engagement. • Successfully led a team of 3–5 to achieve 157% sales growth during a 3-day promotional campaign. • Curated and edited bilingual (English & Mandarin) copywriting and visual content for social media while ensuring brand consistency and appeal. • Collaborated effectively with marketing and design teams to deliver cohesive and impactful brand content. • Managed influencer marketing initiatives, including identifying suitable influencers, aligning them with brand direction, and communicating promotional strategies to maximize campaign effectiveness.

• Translate different genres of over 10 Mandarin books into English. • Hit daily targets and review content.

- Managing Director for a high school-based student company (Pinnacle Enterprise sponsored by GE) - Led the team to achieve Runner-Up in Best Annual Report and Best Student Student Enterprise. - Represented Malaysia with a team of 4 as a finalist in Beijing.

- Worked in a team of 2 to submit a market entry strategy plan. - Top 10 teams to participate in the ITC Malaysia Finals.