Xiaosong Yu

Worked on: digital marketing for non-profits products, a Local COVID-19 Activity Map and a Town Comparison Tool, to Massachusetts seniors who are vulnerable during the pandemic. Business data analysis and revising on main products and financial model, and developing website content, integrating external AI & BI widgets to enhance the user experience, building sales database for both consumers and physicians. • Obtained 2500 Avg. MAUs on company’s non-profit COVID-19 information website through DTC social media campaigns, content creation and listening across main popular platforms. • Created COVID-19 Town Alert Service through Mail Chimp, converted 150+ subscribers into our weekly email list at below-average CAC, and had successfully run customized newsletter for 7 weeks with 60+ % on opening rates. • Collaborated in implementing the IBM Watson’s COVID-19 AI assistant on our website, developed self-customized features for the chat robot to integrate the information of local authorities and public health resources.

Managed a team to provide specialty chemicals for global customers, specialized in pharmaceutical and health related products, while offering customized R&D and end-products OEM/ODM service • Achieved sales revenue of $30 million, gained a net profit of $1.6 million with a 25% average annual growth rate (2014-2017), and received “The Most Improved Team Award” in 2017. • Supervised several pharmaceutical ingredients projects in emerging markets, including a $2 million project customizing R&D for an Indian Top-10 pharmaceutical giant • Negotiated with several domestic suppliers, became strategic partners, secured strong supply capability of product line and supported colleagues in bring more than 10 new customers on board. • Launched an OEM project of hot water pipeline for Brazil’s third largest pipe factory, with average annual sales revenue of $1 million (2015-2017), helped client gain market share • Established stable channel to supply plastic additives to one of Russia’s largest chemical companies, with average annual sales revenue of $1 million (2014-2018). Strongly upgraded Sinochem Brand’s reputation in Russia as a result. • Recruited 2 new trade representatives. Coached employees to improve performance so that they receive top 20% of performance evaluations

Provided products and trading services for existing customers, while developing new clients and launching new projects; Orchestrated internal strategy/regulation researching and developed training programs to expand the business. • Grew individual cumulative sales revenue to $7.8 million with a 55% average annual growth rate, gained a gross profit of $0.65 million (2010-2013), which was recognized by the State Foreign Economy and Trade Committee. • Pioneered continuous supply to four European API producers with several critical pharmaceutical intermediates, with a cumulative gross profit of more than $300K. • Cultivated Long-term cooperation with a European coating additive distributor by supplying several important coating precursors, with cumulative sales revenue of $5 million. • Established strong business partnership with Brazil’s three largest plastic pipe producers of by supplying processing additives, with average annual sales revenue of $2 million. • Conducted internal research on EU REACH regulation of chemicals import and directed team training, reduced time and cost of decision-making by 20% for final resolution.