Xiaoran Sun

Designing and improving digital B2B tools to enhance usability, data visualization, and operational efficiency.

• Core Product Leadership: Led design and iterated AI-powered product, delivering key features (e.g dynamic dashboard, people management , AI Training Tool) secured contracts with Edinburgh Council and Brazilian Police, generating $6M in revenue growth. • Design-Driven Growth: Partnered with the marketing team on website design, increasing organic traffic by 14% through SEO improvements and boosting the “Book a Demo” click-through rate by 17%, driving qualified leads for the sales team. • Efficiency Through Design: Built a scalable design system by standardizing templates, hand-offs, and reusable patterns, reducing sprint cycles from 16 to 8 weeks. • Cross-functional Collaboration: Partnered with PMs, engineers, and marketers to align design outputs with business goals, fostering innovation through shared research insights.

• Data-Driven Design: Led usability testing and focus groups to uncover high bounce rate drivers. Proposed the design mission, “The first bridge for global design talent”, which guided a complete overhaul of the graduate showcase website. • Responsive Design Implementation: Work closely with developers to ensure seamless functionality across mobile, tablet, and desktop platforms, enhancing the user experience across UAL’s top traffic sources. Design System Revamp: Updated UAL’s design system from principles to foundational components, integrating accessibility standards to ensure compliance with inclusive design practices and improve usability for more users.

• MVP Product Design: Lunched 2 products (2 platforms) from the ground up, responsible for all-things-design at a 8-person AI insurance startup. • Product definition: Founded the ‘Auto Insurance Lab,’ driving co-design sessions and user research to tackle industry pain points. Achieved over 1,000 seed users within the first month. • Product strategy: Directed operational design post-MVP launch, co-authored the business plan with CEO, directly contributing to the product’s acquisition by Pacific Insurance.

• Data-Driven Design: Focused on content consumption patterns to improve user engagement. Designed “Trend” and “Topic” features based on user and data analytics, increasing average content consumption per session by 20%, session duration by 13%. • Design-Driven Business: Promoted to Senior UX Designer; led a project to improve ad efficiency and engagement, significantly contributing to Baidu’s third place in China’s 2017 ad revenue rankings. • Team Development: Mentored junior designer and coached interns, fostering career growth and strengthening team capabilities.

Design for Future: Explored usability and interaction models for smart glasses, benchmarking Google Glass to shape Lenovo’s vision for wearable technology.