Xavier Marzà

SICK distribution channel leader in Spain and Portugal Responsible of IDPP Program (International Distribution Partner Program) implementation & execution. Responsible for the execution of the Sales Pro Program.

Responsible for managing international sales projects within the cluster to which the subsidiary belongs (Western Europe & Africa).

To manage the SICK Spain & Portugal Product Management area having as main functions: - Responsible for design and implementation of strategy and Product Management Systems - Responsible for coordinating all the functions assigned to the PMs and Product Specialists - Responsible for Budget mapped (turnover and margin) - Responsible and nexus with SICK AG, including group projects - Responsible for the coordination of the new products launches and their run-of-life cycles - Analyzer the Spanish market and competition. Sizing the Market Potential - Coordinate the post-sale support - To give support to Industry managers and the sales force - Processes Improvement Extended Management Team member

To get the agreed Budget in the iberian market in Presence Detection Division with the main missions, referred to its product line: - Manager of the Budget and margin. - Reference for SICK AG. - Responsible for the market introduction of new products and handle their lifecycle until the phase-out. - Responsible for the annual actions. - Responsible for list prices definition. - Responsible for the training of the Sales Network and Partners. - Manage negotiations and procedures for extra discounts. - Size the potential market, analyzing the Spanish market and competition. - Supporting the sales network (clients A and Partners). - Supporting After-Sales. - Provide support to Industry Managers in order to duplicate success stories.

Coordination of the area of Product Management of SICK Spain & Portugal, with the main functions: - Coordinate the marketing activities of PMs according to established plans. - Structure the strategy of PMs in distribution channel, working in this area together with the Sales Manager. - Process improvement and standardization of information relevant for the growth of the company, making the commercial activity easier and clear. Extended Management Team member

Manage customer portfolio and develop customer prospects in the area of Catalonia with the representatives brands by Fegemu (mainly Baumer, Reer and Rockwell). - Enhance turnover with the right margin. - Implement the marketing strategy developed by the Sales Manager. - Periodic visits in key customers.

Responsible for managing vision projects of assigned clients for Edge Vision, the only distributor in Catalonia of the Machine Vision leader, Cognex.

Manage customer portfolio and develop customer prospects in the area of Catalonia. - Enhance turnover with the right margin. - Implement the marketing strategy developed by the Sales Manager. - Periodic visits in key customers.

• Basketball coach • Private teacher • Laboratory technician • Restaurant staff • Harvest worker • Canteen worker • Waiter • Machine worker • Alarm center technician • Construction worker • IT - Programmer in Visual Basic • Computer repair technician • Telephone switchboard operator