Ren Pesola

❧ Implemented segmented nurture and welcome series with an average 35% open rate ❧ Built automated engagement flows within Pardot to handle segmentation and email drip campaigns based on user activity and interest ❧ Working alongside fellow Marketing teammates & agencies to establish an ad presence on relevant platforms ❧ Leads & supports B2B Marketing Operations with stack management in marketing automation software, integrations, and landing page functionality ❧ Built Multi-campaign tracking, and overall campaign organization in Salesforce & Pardot to improve transparency on initiative success ❧ Improved dataflow between the marketing and SDR tech stack, while continuing to provide guidance there ❧ Contributes to design & code support on marketing landing pages and overall company online resources ❧ Reports on campaign success from opportunities created to click-through and ROI rates, then provides insights on improvements ❧ Drives new demand-gen initiatives to drive company growth ❧ Established and maintains a marketable database within Pardot & Salesforce ❧ Leads Marketing Opps & B2B Demand Gen projects to improve conversion and renewal rates ❧ Tests, cleans, uploads, and segments new import lists for sales & revenue to assist in their initiatives ❧ Manages & maintains marketing operations tech stack

❧ Ideates and executes marketing strategies to increase web-traffic & conversions. ❧ Writes, edits, and publishes compelling blog posts to increase site rankings and improve SEO ❧ Works with clients to design brand identity and graphics ❧ Helps optimize websites for clients in both graphics, narrative, and SEO ❧ Consults & advises regarding branding, graphics, and content-related decisions for both new & established companies ❧ Provides spot graphics & illustrations ❧ Provides graphic & written copy as requested

❧ Wrote creative and compelling copy for website product pages, email campaigns, and social media posts ❧ Edited and proofread content for spelling, grammar, and style ❧ Designed & ensured copy-complementing visuals ❧ Created messaging and positioning for new product launches ❧ Ideated and executed digital marketing campaigns from ads to emails ❧ Created, maintained, and executed a marketing calendar and schedule ❧ Executed A/B tests on ads and landing pages ❧ Organized and supported trade show initiatives ❧ Operated as the only marketer for the company for over a year

❧ Planned & implemented marketing campaigns that increased brand awareness and drove sales ❧ Developed marketing strategies and transferred them into action plans/marketing campaigns ❧ Led a team of sales and marketing professionals, providing guidance and support to drive results ❧ Designed and updated ad creatives, product listings & landing pages ❧ Developed and launched integrated, multi-channel web and direct marketing campaigns ❧ Monitored and sustained positive branding through maintenance and upkeep of all public reviews ❧ Worked closely with the sales team, enabling them to meet their commercial objectives by providing appropriate tools, materials, and presentations ❧ Participated in the quality control review of marketing materials for completeness and correctness, ensuring consistency in branding, format, and content

❧ Launched e-commerce site opening including e-mail, social & ad campaigns to promote sales and awareness ❧ Implemented social media campaigns that increased followers by 18% yearly ❧ Organized and executed successful email marketing campaigns ❧ Communicated with customers on social media and instant messaging ❧ Conducted keyword research and web statistics reporting ❧ Created product launch plans and promotional videos for new products ❧ Designed website banners and assisted with web visuals ❧ In charge of website operation, including providing performance reports, setting optimization plans, and managing regular update tasks ❧ Led and trained social media team ❧ Supported influencer programs

❧ Assisted with tradeshows & conferences ❧ Helped with some administrative duties ❧ Participated in conducting market research, analyzing the results, and drawing conclusions. ❧ Prepared related files for meetings and wrote the weekly report. ❧ Created weekly & monthly social media schedules ❧ Designed promotional and marketing material for the company. ❧ Updated & managed online product listings ❧ Grew social media accounts by 30%

❧ Marketed & promoted the opening of their Georgia stores ❧ Posted for social media, including in-store events, sales, and new arrivals ❧ Helped establish company culture & expectations ❧ Kept data records of purchases, sales, and requisitions ❧ Received and stored the delivery of large amounts of stock ❧ Presentation of store and advertising displays ❧ Hosted & organized in-store events ❧ Created designs & advertisements to promote grand openings and other events

Creates a welcoming and enjoyable atmosphere for customers in a pop-culture themed retail environment, while also handling transactions.

Cared for small animals, memorized their needs and optimal conditions, then assisted customers with any questions or decisions they would need to make. Worked on Register. Was also in training for Manager duties including restocking, filing paperwork, dealing with customer complaints and training new associates.

Earned a hybrid degree of Studio Art and Marketing. With this degree, I am able to combine artistic skill and vision with the ability to understand consumer behavior and desires.