Willian Franchini

Strategy and product professional with solid experience in financial services, banking, payments, and receivables. I specialize in identifying growth opportunities, designing and implementing strategic initiatives, and delivering value through data-driven performance management. My work focuses on improving key business indicators — including acquisition, monetization, retention, and reactivation — by structuring robust data foundations, defining impactful KPIs, and supporting executive decision-making with clear insights. I have contributed to strategic projects and operational improvements in leading financial institutions such as Itaú, Banco Safra, PagBank, Banco Cetelem (BNP Paribas), and Banco 24h | Tecban. Key strengths include: • Strategic planning and portfolio management • KPI design, analytics, and performance reporting • Cross-functional project leadership • Payments & product performance optimization • Communication with stakeholders and senior leaders I am passionate about applying a data-informed, business-outcome-focused approach to solve complex challenges. I am actively pursuing opportunities to bring this experience to global strategy, product, and analytics roles within major financial institutions.