William Doornekamp

Serving as Global Marketing Manager, I am responsible for our great marketing team, which consists of 15 people divided over two divisions: a Marketing and Studio team. As a team, we bear the responsibility for the strategy, branding and communications through our diverse channels. In this role, I lead the global marketing function across strategy, brand, content, campaigns, creative output and day-to-day execution. That means connecting long-term brand building with commercial priorities, while making sure our marketing activities stay consistent, relevant and impactful across markets. Together with the team, I focus on building a strong and recognizable brand presence, creating clear messaging, improving the way we show up across channels, and supporting the business with marketing that actually moves things forward. A big part of my role is bringing direction and momentum. From setting priorities and challenging ideas to aligning stakeholders and helping the team do their best work, I aim to create the right balance between strategy, creativity, execution and momentum.

As Channel Marketing Manager, I am responsible for leading a team of 4 which make the Channel Marketing Department at REV’IT!. As a team, we bear the responsibility for the communication of our campaigns through our diverse channels while focussing on brand strategy and positioning.

Whitewater is what I would like to call "my side-hustle". With this small business, we focus on 2 things: First is the import and distribution of niche sports & lifestyle brands. Currently responsible for WEST Snowboards, Wired Snowboards, FIX Bindings, Ashburry Goggles & Shorties snowboards. The second being a role where, I offer my service as a marketing consultant. In this role, I step into companies and brands as a consultant. With a fresh pair of eyes and my experience, I get to help them in their positioning, align their marketing and communications and also help out to get the job done!

Responsible for the D2C ecommerce channels of one of the biggest distributors of vinyl in the world. Focussing on setting up and growing the ecommerce side via Shopify and the multiple channels through strategy and online marketing. A role in which I can use my digital marketing knowledge and experience in a data driven way and where I get to be more hands-on this side of online marketing. As e-commerce manager, I am responsible for multiple D2C channels, including those of national and international artists like Within Temptation, Acda en de Munnik and many more. Bertus is the major player in supplying music in its fysical form on a international scale. With rights to the biggest artists and lables, from hiphop to exclusive soundtracks.

During this period, I set up a completely new marketing vision and grew the team, leading a great cross-functional team of 8 marketers. Integrating new roles within the team and striving for the best for the team. As Marketing manager I focus on the positioning of the brand while leading the marketing team. This means, I determine our campaign topics and I conceptualize these with a great team. While doing so, I will focus on branding and positioning and make sure all our marketing campaigns are in line with our brand positioning and improve on building a strong and recognizable brand!

Next to my official job at Jobe Sports I was also responsible for the athlete and influencer management. This started as a small task during my internship and I eventually was appointed to be our athlete manager. This is due to my understanding of our market, social media and sportmarketing. In this rol, I am responsible to get our athletes at the right events and make sure they have the equipment and budget they need to accomplish their goals. But change has also come, brining influencers in the mix which also became part of my job. Where we only used to work with athletes, influencer marketing also came into the mix and is mandatory in this digital era. In this roll I learned a lot, especially when it comes down to people skills and I have been there during the good and bad moments which you face when dealing with athletes. Some of the responsibilities and tasks I have as a athlete manager consist out of the following: - Searching for potential new athletes which fit our brand. - Reaching out to and contracting potential athletes and influencers. - Arrange that Jobe athletes and influencers get the right material to perform at their best level. - Gather content from athletes and influencers and send this to our marketing staff. - Making sure athletes and influencers get their incentives for certain trips and media goals. - Maintaining the budget we use for influencers and athletes. - Sending our athletes to distributors/dealers for demo's and events - Arranging athletes for photoshoots

After my period in Sales I was appointed as the new B2B Marketeer for Jobe Sports. The company had always had a strong focus on the endconsumer and as B2B Marketer, I will focus on our B2B consumers. My education in Marketing will be put to use during this period, in which I will help position Jobe the right way towards our B2B consumers. Mij tasks as B2B Marketeer consist out of: - Copywriting - Setting up tradeshow events - Setting up B2B marketing campaigns through various channels - Maintaining our PR relationships - Creating campaigns towards our dealers - Setting up and improving the communications towards our dealers - Setting up photoshoots for our collections - Maintenance of our dealer portal - Content Creation for our B2B partners - Assisting Jobe dealers and helping them in our collective mission: getting people on the water!

For 2 seasons I was active as the WakePark Account Manager at Jobe Sports, making me the person that fills up the gap between sales and marketing. As Account Manager I was responsible for the WakePark accounts of Jobe Sports (both in the Benelux and our distributing partners). I was the main communication point and was there to help our B2B customers, get the end-consumer on the water. In the niche market that is WakePark, I also help in positioning Jobe Sports in the wake market. To achieve the right positioning, I strived to influence consumer attitude through the multiple tools we have to our disposal. One of the most important ways of influencing any sportsmarket is through athletes. This is why I was also functioning as the current team manager for Jobe Sports, where I get the chance to work with the best athletes in the sport. Mij tasks as Wake Promotor consist out of: - Main contactperson for our Dutch, Belgium and Export Wakepark Dealers and distributors. - Positioning Jobe in the Wakepark market. - Looking for potential new Jobe dealers and distributors. - Maintaining availabillity for the Jobe Brand by searching for new distribution partners. - Creating a brand strategy for our local brand ambassadors. - Providing dealer support to help Jobe dealers in our collective mission: getting people on the water!

For my graduation I will be working on my thesis at Jobe Sports International. My thesis will consist out of desk and field research, regarding the customer behavior of watersport consumers. In particular, this thesis focusses on the productgroup: Neoprene Softgood. An important productgroup for any kind of watersports brand. This research will aid Jobe in their brand positioning and allow me to make use of the knowledge which I acquired during my study. Next to working on my thesis, I also am assigned as the Marketing assistent in which I play a supportive roll for Jobe. A few of the tasks which are assigned to me are: - Being the contactperson for Jobe athlete's. - Text writing for articles, Social Media and products (SEO). - Helping in conceptualizing new ideas for Jobe Sports. - Maintaining Social media and Content Creation

Snowcountry is the biggest European webshop that specializes in snowproducts from various brands, from skis to snowboards. Offering only the best possible products on the market, Snowcountry specializes in high-end freeride products. I specialized in Snowboards and all the additional product that come along with this. I took part in every part of the proces around these products; buying, selling, email marketing, Social Media marketing and copywriting. A few of my tasks at Snowcountry consists out of: - Providing products from the right product information on the snowcountry website. - Copywriting texts for the product descriptions and additional information. - Offering extensive sales advice to customers in our showroom, on the phone and online - Support in the purchasing proces and determining the snowboard collection and brands. - Reaching out to customers through Direct Mailing by setting up and writing multiple emails. - Updating the Snowcountry Social Media channels While working at Snowcountry, I have aided several brands during test events. These events took place in the Netherlands but also abroad (French Alpes). During these events, I get to share my enthusiasm for some of the best brands on the market. And share my experience and knowledge with future potential consumers.

A fun time where I got some experience managing people and hospitality. As barmanager for the nightshifts, I would be responsible for the the night team (including our terrace), the turnove, managing these shifts and hiring team members. Why put this in a LinkedIn bio? Well, it taught me a lot about interacting with people, a skill which everyone should have.

Extensive retail experience through my work at Wim Jaquet Sports (part of Intersport), one of the biggest sports stores in it’s time. Wide knowledge about retail and snowsport products such as: Snowboard, bindings and snowboard shoes. But also knowledge and sales experience in snowwear clothing and snowsport protections. Here I got my first experience in sales and marketing while acquiring a lot of knowledge about the sports market. - Sales advice towards customers - Helping/support in snowboard customer support - Maintenance snowsport products - POS and displaying experience - Help determine the product range

During this period, I was educated in marketing with a specialization in sports, in which I focused on skills such as: Marketing, Communications, Sponsor management, Branding, Sales management, Strategic Marketing, Event Management, City Marketing, Product Management.

A degree as all-round commercial employee, focusing on multiple aspects of a business like: sales, marketing, customer service. With a specialization within this education in marketing and communications.