Willem Krog

Lead export sales and international market development across mining and industrial sectors. Drive market entry and growth strategies in Africa, the Middle East, and other emerging regions. Manage key international accounts, distributors, and strategic partners. Represent the business at international trade shows, exhibitions, and trade missions. Support delivery of complex, large-scale industrial and mining infrastructure projects. Contributed to recognition as WA Regional Exporter Award winner.

• Managed and grew a portfolio of export customers across domestic and international markets, driving revenue and margin growth • Identified and pursued new business opportunities, converting leads into long-term strategic partnerships • Developed and executed account management and market growth strategies aligned with sales and profitability targets • Collaborated cross-functionally with internal sales, category, and supply chain teams to deliver optimal customer outcomes • Led and supported tender submissions, proposals, and pricing strategies to secure new contracts and expand existing accounts • Built and maintained strong relationships with customers, suppliers, and freight/logistics partners across multiple regions • Represented the business in client meetings, negotiations, and industry engagements both locally and internationally • Managed end-to-end export sales processes, including pipeline tracking and reporting through CRM systems • Monitored market trends and competitor activity to identify growth opportunities and inform commercial strategy • Negotiated commercial terms, contracts, and pricing agreements to maximise profitability while maintaining competitiveness

Site Facilitator for all Regional Perth vending operations for Atom Supply • Receiving and Managing stock reports • Generating and Processing stock orders • Delivery and installation of machines to clients • Managing client relationships • Managing stock levels and restocking of machines

• Managing cargo bookings and communicating with customers • Assist with day to day processing and dispatch demands • Inventory control • Scheduling and organising pick up and drop off of exports • Prepare and process all local & export shipping documents • Managing and scheduling drivers • Documentation and labelling • Providing administrative support to the operations team • Liaison with customers and drivers and provide assistance where required • Conducting daily debriefs with Drivers • Encouraging a culture of communication • Compliance reporting in line with regulatory requirements • Responding to operational issues in the field in a timely & safe manner • Assisting the customer service and operations teams where required

AgriGenesis' main objective is to develop a hydroponic technology system that maximizes the quantity of organic fresh produce. My duties includes: • Supporting the development of this project by providing expert input on agricultural development, product development and the scope, objective and necessary resources needed for the project. • Testing of the technology by setting up a nursery to be a test facility. • Controlling and manage of the test facility. • Reporting and advising of the products tested and recommending the improvements. • Resolving and managing any problems that arise at the test facility such as water supply and pressure issues, piping issues, water pump issues, insect infestation, and lighting issues. • Recruiting and management of casual workers at the test facility. • Conducting intensive research to assist with the development of the product idea, to brand the product and strategize a future commercialized marketing plan. • Research and identify current technology that complements the product. • Liaising with all the external companies that provide the seedlings, design the pipes, and develop the molds’. • Compiling a training manual to assist future users. • Identify the necessary skills and resources future buyers would need.

Counterpoint is a credit risk management company that focus largely on debt collecting and credit profiling. I co-planned and co-managed the operations. My duties included: • Determine and develop the scope of the project to expand the company operations. • Providing leadership and vision to the company by assisting the managers and staff with the development of annual and long term plans. • Assessing the organizational structure and determining the changes that has to occur. • Assessing the current strategies of the company and planning new strategies to improve on the current performance with current structures in place- ex: pay out structures, travel means of agents. • Assist with the new recruits in the new positions and restructuring of the tasks of the administration staff and collection agents. • Developing, monitoring and managing the KPI’s of those agents. Resolving any conflicts. • Monitoring the progress of the objectives and evaluating the effectiveness of the strategies planned. • Developing training resources to educate the collection agents and the administration staff. • Monitoring the performance of the administration staff and setting clear targets for them. Supporting the staff to reach the goals by training and resolving any problems. • Researching and implementing the technology that would give the company an advantage and improve on their performance. Also designing and implementing a website for the company. • Assisting with new strategies that continuously could change due to the credit legislation environment that changes frequently and in its turn impact the expansion and turnover of the company. • Assisting with the marketing strategies of the company. • Directly supervising all the staff activities and performances. • Insure that there is accurate documentation of debtors and quality control data and records send. • Reporting the weekly targets and progress of the expansion project.

I had the incredible opportunity to project manage a pilot study for educational purposes in conjunction with the Department of Education. The project involved the development of a Mobile Learning method, utilizing an existing cellphone social network for students in South Africa, focusing on 3000 Gr 10 learners in rural areas an at first focusing on math’s - for the pilot project. DUTIES: Involved with the start to finish co-planning and management of the project. • Determining the scope of the project and the resources needed to do the pilot project, which involved meeting with the schools identified by the Department of Education and meeting with the different partners. • Commission meetings with the schools and parents to get their support and approval with the project. • Execute various information and training sessions with the teachers and learners to explain how to use the software program and explain the scope of the project. • Facilitate learner sessions to record their experience and feedback of the program. • Monitor the software user friendliness, identify and advise on improvements, and reporting the malfunctions to partners MXIT and Bidville. • Negotiating terms of data usage with the different mobile service providers of Cell C, Vodacom and MTN. • Monitor the learner involvement and usage of the program. • Motivating and supporting all project players. • Resolving any complications that impact the projects, for example the shortage of mobile devices or software problems. • Bi-Weekly reporting of the project progress, learner statistics of progress and usage, and reporting of all problems and future projected problems. • Assist with the planning, development and branding of the service and products for a future marketing strategy to commercialize the idea. • Collecting and analyzing trends and behaviours of mobile Internet usage in Africa to facilitate selection and rollout of services suited for African markets.

Mediaworks is a training provider of Basic Education to Adults with their objective on literacy and numeracy education by means of technology and special designed software.My duties included: • Meeting with potential clients to present the training project plans that Mediaworks offer, explaining the benefits of the program that included both the employee and employer, and to build a trust relationship with the potential clients. • Start to finish planning and management of the training projects. To follow is the outline of the management tasks conducted: -Determining the project scope and the resources needed for the project. -Developing of the project plan schedule and most importantly ensuring that all the resources are available. -Defining the project objectives within set timeframes to ensure that the project is serving its purpose. -Setting up the training facilities at the clients –this involved the set up of all the computers and software. -Assessing the employees involved. Identify and assess employees that will serve as facilitators and training them to be facilitators -Managing the facilitators, motivating everyone involved in project, resolving any conflict or problems that arise and set direction to the teams. -Controlling the project by measuring the progress and reporting the status to clients and superiors, and evaluating the project to ensure the objectives are met and that quality training is established. -Providing advise on the management of the project and completing reports to track the progress of the learners involved. • The development and coordination of a Training Project requested by Anglo Gold Mines that involved a Workplace Safety Training Program to employees in the Mining Sector. Start to finish involvement with the training plan that also involved the translation of the training materials into 3 different languages. • Facilitated the Annual Training Reports, Workplace Skills Plan and Employment Equity Committee Reports