Willee JI Yang

Serve as the brand and market coordination interface between headquarters in China and the North American region (U.S. & Canada), supporting market development, partnerships, and brand strategy implementation. Key contributions include: • Coordinating brand strategy localization across North America and ensuring alignment with global headquarters • Supporting regional initiatives including new warehouse launches and new service rollouts • Developing cross-industry partnerships across the United States and Canada including brand collaboration initiatives and university partnerships • Organizing online and offline brand activation activities to strengthen industry presence • Managing the SF Express North America website and digital brand communication • Monitoring online sentiment and supporting crisis communication when necessary • Providing industry insights and market intelligence to support regional sales teams • Conducting research on cross-border commerce platforms including TikTok, Temu and Shein • Identifying companies with potential international shipping demand and organizing research for sales follow-up.

1. Led influencer partnerships across Douyin, Xiaohongshu, and U.S. social media platforms. 2. Organized and managed pop-ups and co-branded youth events generating 120,000 RMB in 60 days. 3. Conducted consumer data analysis to optimize product strategy and ROI. 4. Directed brand visuals, storytelling, and campaign materials across global markets. 5. Coordinated suppliers, designers, and buyers to deliver projects on schedule and within budget.

1. Conducted aviation market research on North American airline trends and competitive landscape 2. Executed marketing campaigns to strengthen airline brand visibility in the U.S. market 3. Developed partnerships with travel agencies, corporate clients, and aviation stakeholders 4. Coordinated with partners including CBP, TSA, airline partners and aviation service providers