Will Traynor

Will Traynor

Business Development Manager Whiskey, South Carolina @ Diageo

About

With over 5 years of experience at Diageo, currently serve as a Business Development Manager for whiskey in South Carolina, leveraging strategic thinking and creative problem-solving to drive market growth. Previous roles, including South Carolina Activation Manager and a secondment as Activation Director for BBG, honed expertise in business acumen, team collaboration, and activation strategies. Committed to advancing Diageo's mission by delivering impactful business solutions and fostering strong partnerships. Dedicated to combining insights and innovative strategies to elevate whiskey's presence in the region.

Country

United States

City

Columbia

Industry

Beverage Manufacturing

Skill

Business Acumen, Creative Problem Solving, Strategic Thinking, Data Analysis

Experience

breakthru beverage group

field sales manager off-premise

breakthru beverage group

2018-7 - 2018-11 · 5 mos
breakthru beverage group

sales representative

breakthru beverage group

2016-9 - 2017-1 · 5 mos
breakthru beverage group

sale associate

breakthru beverage group

2014-9 - 2016-4 · 1 yr 8 mos
rochester rhinos

professional soccer player

rochester rhinos

2011-1 - 2011-12 · 1 yr
diageo

national accounts sales and marketing coordinator

diageo

2018-11 - Present · 8 yrs
breakthru beverage group

field sales manager on-premise

breakthru beverage group

2017-1 - 2018-6 · 1 yr 6 mos

* Manage a team of 4 Sales Representatives * Cover a territory consisting of Denver, Boulder, and Fort Collins Colorado * Distribute Diageo and Moet Hennessy portfolios * 2017 Case Growth * Total Cases * 8.57% * Diageo Cases * 5.81% * Moet Hennessy * 36.3% * Diageo Golden Bar Nominee FSM On-Premise Colorado- Top Field Sales Manager for fiscal year 2018 * 2017 George Dickel Incentive Winner * 2017 Bulleit Incentive Winner * 2017 Belvedere Incentive Winner * 2017 Don Julio Incentive Winner * 2017 Hennessy Society Incentive Winner

delaware 87ers

account executive

delaware 87ers

2014-5 - 2014-9 · 5 mos

* Responsible for selling season ticket/business program accounts * Utilize proven sales methods to prospect and identify new sales opportunities * Generate new accounts and close sales opportunities through use of SalesForce * Build a book of business through outbound phone sales calls and meetings * Develop new client relationships and leverage existing and past client relationships to build and manage a sustained pipeline of opportunities * Manage time and plan days effectively to achieve daily and weekly sales goals * Prepare bids and quotes for potential clients * Maintain and build new revenue within established account base

usft sports

director of operations

usft sports

2011-1 - 2014-1 · 3 yrs 1 mo

* Perform various functions as director of operations, including all company accounting, sales, marketing, webmaster, camp scheduling and soccer training * Create, test, and maintain company website including discovering, diagnosing, and implementing fixes to production issues * Increased company sponsorship by $40,000 in 2013 Implemented winter training series resulting in additional $50,000 revenue for the season * Grew camps from three soccer camps to seven multi-sport soccer camps resulting in additional $200,000 profit in 2012/2013 * Responsible for administering individual and team training for 2100 campers and 35 staff members * Created cross channel marketing strategy which included direct mail, e-mail, social media, and person to person sales * Consistently exceeded camp sales growth goal by 150% increase per year

newberry college

assistant coach

newberry college

2012-7 - 2013-5 · 11 mos

* Managed daily operations of soccer program collaborating with multiple departments * Communicated with and coordinated recruiting across four classes simultaneously * Planned team travel while balancing and controlling team budget of $50,000 * Enhanced team community service by adding five new initiatives * Assisted coaching and managed personnel

top hat

account director

top hat

2016-4 - 2016-7 · 4 mos

Responsible for owning a territory of higher education institutions (universities and colleges) across North America Grow the campus user base through lead generation, referrals, and establishing/maintaining relationships through the schools Educate professors on how Top Hat is revolutionizing the world of education and show the value of using our platform in their classrooms Run demonstrations of Top Hat via sharing software and in-person (travelling on campus across North America)

Education

university of south carolina

university of south carolina

2007-1 - 2011-1 · 4 yrs 1 mo

University of South Carolina Men’s Soccer Team Varsity Letter – 2007, 2008, 2009, 2010 NSCAA Academic All-American – 2010 Dean’s List – 2007, 2008, 2009, 2010 Conference USA Commissioner’s Academic Medal – 2007, 2008, 2009, 2010 Conference USA Academic Honor Roll – 2007, 2008, 2009, 2010 SEC Academic Honor Roll – 2007, 2008, 2009, 2010 Activities and Societies: Varisty Soccer

Will Traynor's Contact Information

Email

******@***.com

Phone

(**) *** ****

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