Will Traynor
Business Development Manager Whiskey, South Carolina @ Diageo
About
With over 5 years of experience at Diageo, currently serve as a Business Development Manager for whiskey in South Carolina, leveraging strategic thinking and creative problem-solving to drive market growth. Previous roles, including South Carolina Activation Manager and a secondment as Activation Director for BBG, honed expertise in business acumen, team collaboration, and activation strategies. Committed to advancing Diageo's mission by delivering impactful business solutions and fostering strong partnerships. Dedicated to combining insights and innovative strategies to elevate whiskey's presence in the region.
United States
Columbia
Beverage Manufacturing
Business Acumen, Creative Problem Solving, Strategic Thinking, Data Analysis
Experience

field sales manager off-premise
breakthru beverage group

sales representative
breakthru beverage group

sale associate
breakthru beverage group

professional soccer player
rochester rhinos

national accounts sales and marketing coordinator
diageo

field sales manager on-premise
breakthru beverage group
* Manage a team of 4 Sales Representatives * Cover a territory consisting of Denver, Boulder, and Fort Collins Colorado * Distribute Diageo and Moet Hennessy portfolios * 2017 Case Growth * Total Cases * 8.57% * Diageo Cases * 5.81% * Moet Hennessy * 36.3% * Diageo Golden Bar Nominee FSM On-Premise Colorado- Top Field Sales Manager for fiscal year 2018 * 2017 George Dickel Incentive Winner * 2017 Bulleit Incentive Winner * 2017 Belvedere Incentive Winner * 2017 Don Julio Incentive Winner * 2017 Hennessy Society Incentive Winner

account executive
delaware 87ers
* Responsible for selling season ticket/business program accounts * Utilize proven sales methods to prospect and identify new sales opportunities * Generate new accounts and close sales opportunities through use of SalesForce * Build a book of business through outbound phone sales calls and meetings * Develop new client relationships and leverage existing and past client relationships to build and manage a sustained pipeline of opportunities * Manage time and plan days effectively to achieve daily and weekly sales goals * Prepare bids and quotes for potential clients * Maintain and build new revenue within established account base

director of operations
usft sports
* Perform various functions as director of operations, including all company accounting, sales, marketing, webmaster, camp scheduling and soccer training * Create, test, and maintain company website including discovering, diagnosing, and implementing fixes to production issues * Increased company sponsorship by $40,000 in 2013 Implemented winter training series resulting in additional $50,000 revenue for the season * Grew camps from three soccer camps to seven multi-sport soccer camps resulting in additional $200,000 profit in 2012/2013 * Responsible for administering individual and team training for 2100 campers and 35 staff members * Created cross channel marketing strategy which included direct mail, e-mail, social media, and person to person sales * Consistently exceeded camp sales growth goal by 150% increase per year

assistant coach
newberry college
* Managed daily operations of soccer program collaborating with multiple departments * Communicated with and coordinated recruiting across four classes simultaneously * Planned team travel while balancing and controlling team budget of $50,000 * Enhanced team community service by adding five new initiatives * Assisted coaching and managed personnel

account director
top hat
Responsible for owning a territory of higher education institutions (universities and colleges) across North America Grow the campus user base through lead generation, referrals, and establishing/maintaining relationships through the schools Educate professors on how Top Hat is revolutionizing the world of education and show the value of using our platform in their classrooms Run demonstrations of Top Hat via sharing software and in-person (travelling on campus across North America)
Education
university of south carolina
University of South Carolina Men’s Soccer Team Varsity Letter – 2007, 2008, 2009, 2010 NSCAA Academic All-American – 2010 Dean’s List – 2007, 2008, 2009, 2010 Conference USA Commissioner’s Academic Medal – 2007, 2008, 2009, 2010 Conference USA Academic Honor Roll – 2007, 2008, 2009, 2010 SEC Academic Honor Roll – 2007, 2008, 2009, 2010 Activities and Societies: Varisty Soccer
Will Traynor's Contact Information
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