Will G.

Founder - Managing Director @ BRANDKRAFT

About

Will is a highly seasoned Creative Director and Brand Consultant. After spending about 12 years working for agencies, he founded Brandkraft in 2015. Brandkraft is a multidisciplinary creative agency with a mission to transform & transcend brands and products through a holistic creative process. He has worked for Landor Associates in San Francisco, and Singapore where he worked on large scale branding & design projects. Throughout his career he has done work for many companies in variety of industries such as: Procter & Gamble, Tempo Scan Pacific, Bank Mega, and Hoka Hoka Bento, CIMB Bank, Traveloka and Halodoc. He also contributed in the success of numerous packaging re-design such as, Coors Beers, XBOX, Del Monte, Vicks, Milkita, Vidoran Milk and many more. With his experiences he aims to educate and share his knowledge to foster and empower new generations of designer.

Country

City

Singapore

Industry

Graphic Design

Skill

Brand Strategy, Graphic Design, Packaging Design, Brand Architecture, Corporate Identity, Corporate Branding, Typography, Art Direction, Logo Design, Creative Direction, Visual Identity, Concept Development, Visual Communication, Illustration, Interaction Design, Branding & Identity, Adobe Creative Suite, Creative Strategy, Product Naming, Packaging

Experience

Founder - Managing Director

BRANDKRAFT

2015-2 - Present · 11 yrs 8 mos

Jakarta & Singapore

Crafting Brands and design that are interesting, stimulating, relevant, and ultimately to choose for.

Design Director

Interbrand

2015-1 - 2016-2 · 1 yr 2 mos

Singapore and Indonesia

Working along side the creative team to develop Brand Identity and Packaging Design for FMCG market in Indonesia.

Senior Brand Designer

Landor

2010-5 - 2014-12 · 4 yrs 8 mos

Singapore

Senior Designer at Landor Singapore, Will continues to expand his experiences. He works on numerous Procter & Gamble (P&G) brands such as Pantene, Vicks and Crest, as well as credit card designs for OCBC Bank and ICICI Bank. Additionally, he works on cigarette packaging for Philip Morris in India and Vietnam.

Graphic Designer

Landor

2006-1 - 2010-6 · 4 yrs 6 mos

San Francisco, CA

Will joined Landor in 2006 where he began contributing his design experiences in packaging and branding to the San Francisco and Singapore studios. Beginning his career designing promotional collateral for cosmetic physicians, Will was able to extend his skills beyond prints into packaging and identity. Prior joining Landor, he was working at Michael Osborne Design, where he honed his skills in packaging. He started his career at Landor as a designer on the MillerCoors team to create brands and packaging for Coors Banquet, Coors Light and Miller Lite. Expanding his role in packaging designs, Will directed packaging revitalization program for Taco Bell and worked on projects such as Microsoft, Chevron, Del Monte, Citibank, Dr Pepper, XBOX and IHOP.