Wilaize Morais

- Led co-branding initiatives, including a campaign for Madonna's largest concert in Copacabana, engaging 1.6 million people and driving 500,000 online registrations, resulting in a financial increase. - Customized marketing campaigns for medium, high, and ultra-high financial segments, enhancing engagement across diverse territories. - Mapped innovative business opportunities aligned with the ambitions of all Itaú brands, contributing to overall business growth. - Responsible for mentoring Black employees, providing opportunities and tools for their development and inclusion, aimed at expanding diverse perspectives that contribute to the growth and personalization of financial products. - Collaborated with cross-functional teams to align campaign strategies with business goals, driving customer acquisition and retention.

Liderou estratégia integrada de conteúdo e social media elevando KPIs de engajamento, conversão e retenção em múltiplos segmentos do banco simultaneamente. Repositionou o marketing de conteúdo como alavanca de negócio — convertendo insights comportamentais em otimizações de campanha em tempo real e maximizando ROI de earned media. Orquestrou campanhas multicanal integrando Produtos, Loyalty, Insights e agências criativas para entregas consistentes de brand a performance. Gerenciou portfólio de marcas do ecossistema Itaú garantindo consistência de voz, identidade e posicionamento digital em múltiplos segmentos de clientes.

- Led a team of broadcasters in Draftline Brazil, the in-house advertising agency for Ambev, overseeing the creation of innovative strategies for the entire beverage portfolio. - Designed and executed high-impact campaigns to maximize brand awareness, utilizing data-driven insights to enhance engagement and drive results across a range of budget sizes. - Collaborated with stakeholders to deliver agile marketing solutions, driving measurable success across multiple channels for brands like Ambev, AnaCapri, Google, Arezzo, and Spotify. - Directed earned media initiatives for major beer and non-alcoholic brands, ensuring impactful brand presence and engagement across diverse markets. -

- Spearheaded strategic development for MECA Festivals across key Brazilian markets, leveraging data insights to enhance consumer engagement and scale brand impact. - Led influencer and cultural leader collaborations for brands like FIAT, Converse, and Heineken, aligning campaigns with target audiences and brand narratives. - Developed frameworks with the team for influencer and content creator management, ensuring seamless execution and goal alignment, driving consistent brand growth. - Designed and executed experiential marketing campaigns, optimizing performance through meticulous budget oversight, ROI tracking, and data-driven analytics. - Cultivated long-term, meaningful relationships with agencies, partners, brands, fostering community engagement and delivering personalized, impactful brand experiences across diverse platforms.

- Managed cultural partnerships and experiential marketing initiatives for Budweiser, driving increased brand recognition. - Responsible for implementing global strategies adapted to the needs of major Brazilian cities, ensuring alignment with brand territories. - Established and led the largest community of influencers and creators for the brand, effectively localizing the values of an American brand within the Brazilian market without compromising its core identity. - Developed and implemented integrated marketing campaigns, achieving strong customer engagement and supporting business growth.