Aryo Widiwardhono

Managing one of The Body Shop's most successful markets that has 145 stores and growing with c. 1100 employees.

Managing the company's Foods Division that consists of 4 different businesses e.g. growing farms, slaughterhouses, processed foods manufacturing (Belfoods) and a poultry-specialty retail (Belmart) which employ c.1200 employees. In 2011, together with the Board, Aryo initiated a thorough business turnaround by implementing an organisation effectiveness programme through restructuring the organisation, building new capabilities, completing the gaps in resources and aligning them to the places where these add most value to the business for the future. The result is a more effective one Foods Division that unites 4 units that work together through out a coherent process to achieve the same goal. Having passed the leadership baton in Foods Division, in April 2015, Aryo was appointed Business Development & Brand Innovation Director with responsibilities for seeking out new business opportunities for the organization.

Managing Hair and Oral Care Business, a group of brand managers and building business partnership with other supporting functions like category/brand team, consumer insight, customer marketing/sales, finance, R&D, Packaging and Supply Chain. In Brand communication, dealing with advertising and activation agencies, media management, PR and sponsorship. His main area of responsibilities is to lead, motivate and inspire the team to achieve the same goal. This includes developing category strategy, brand marketing plans, brand audit, activity plans and timing as well as executing and monitoring activation, promotions, budget setting and pricing. Others include Point-of-sale development, interface with trade marketing and SKU line-up/complexity management and launch management.

Structuring global innovations gatekeeping in the category global agenda and setting a new standard to significantly improve the quality & speed of decision making. Leading Portfolio analysis on the category portfolio and providing the category leadership with the justification and insight to make smart choices and priorities. Providing Growth plan analysis and insight to drive for greater alignment of plans globally and identify ‘fewer, bigger, better’ innovation projects. Owning and leading Internal communication by developing and managing Unilever Global Oral Care internal website.

Global Brand guardian. Jointly with the Global Brand VP defining the Brand Strategy particularly developing a Global Brand Positioning and Architecture for the Oral Care category to create superior brand mixes. Working with Global Project Leaders to represent the Brand's point of view in a number of important projects. Working across a number of important areas of enabling supports e.g. Global Brand Team, internal communications & Global Brand budget management. Coming from Asia and working in Europe, Aryo optimised his edge by acting as a conduit between regions to foster best practice learning cross-pollination.

Managing the Chairman's office and providing an effective support system that enables the Chairman focuses on strategic issues and shorten the decision making process. Providing distilled & strategic business information that encompass company's operation, marketing, sales, commercial, technical, supply chain, personnel/HR dynamic and research. Providing robust and precise analytics and crystalizing business issues into executive summaries. Performing an effective conduit between the Chairman and the Board members and other parties both inside/outside of the organisation. Orchestrating & managing Chairman's schedule and activities involving briefing, speech, presentation, minutes and follow ups.

Brand guardian of various brands in Home & Personal Care and Foods Division, which responsibilities include: Brand development : Defining brand positioning and brand vision, advertising development, media management, marketing budget control and monitoring, market research, innovation mix development and organic projects development. Brand building : Brand activation/go to market strategy and execution including launch and roll out plan, result monitoring with specific task to ensure smooth transition brand operation post acquisition.

Responsible for various type of Brand & Consumer researches including designing, analysing and giving recommendation for strategic decision making of pre or post project launches using quantitative and or qualitative methods. Establish Knowledge Management base for the brand team (Brand Book). Basic consumer understanding studies like consumer segmentation, habit and attitude, triggers & barriers and shoppers habit studies. Market Measurement includes continues brand awareness, usership, penetration, market share and distribution level tracking. Category Scope : All categories - Home & Personal Care and Foods

Part-time researcher in DEKA, a consultant company which specialise in Socio-Economic Studies for a number of studies sponsored by Bank of Indonesia, UNDP, World Bank, etc.