Wendel Santos

I work since 2013 as a marketing analyst, acting in several areas and segments, mainly in internal and external communication and digital marketing. In these areas of Marketing, I was the mainly responsible for implementing integrated communication tools, decentralizing communication and implementing 360 vision for people and content management. I was one of the main responsible for launching a bundle of communication materials focused on selling the company's product mix divided by segmentation and needs of each sales executive and also focusing on optimization and cost reduction of the whole ordering process, production, printing, shipping and storage of sales support materials. I also participated in the process of brand creation and change, value integration, team and business expansion, from a startup to a micro-company. Most recently, I took on the challenge of being primarily responsible for the strategy, application, measurement, activation and management of all Universities in the Northeast region from Brazil in Laureate International Universities company. My routine involves the analysis of CPA, CPC, CTR, CPL, lead generation campaigns, interface with advertising agency and performance, approval of advertisies and search texts, implementation of SEO studies with the area specialist, negotiation of goals, conversion curve analysis, implementation of affiliate campaigns, and other account performance activities on Google, Facebook, Instagram, and LinkedIn. I have knowledge in tools such as SAP, RD Station, Unbounce, Photoshop, Illustrator, Google Analytics, Facebook Business Manager and all MS Office tools.