Sahil Ghai

- Built Beats & Bails IP: Spearheaded creation of gaming-cricket content vertical blending music and cricket vibes; positioned as Desi Trill's marketing channel across social media and events to engage fans and amplify brand reach. - Drove Local Partnerships: Led outreach and management for India partnerships with beverage, apparel, and sports brands.

- Lead growth across three business verticals:- Esports, Talent Management, and Merchandise, aligning strategies to brand objectives. - Plan and execute integrated campaigns with partners including PUMA, AMD, Alienware, MSI, Gigabyte, ViewSonic, Corsair, Comic Con, Kreo, Skin.Club, and Cybeart to drive awareness, search, and sales. Manage partnerships and commercial queries for 50+ top gaming creators; monetise content and brand collaborations across a 50M+ community footprint. - Coordinate campaign briefings, creator deliverables, timelines, and reporting to ensure on-time, on-brand execution.

- Served as key account manager for all major partnerships, ensuring seamless delivery of commitments and driving client satisfaction across esports and gaming campaigns. - Built CS:GO Division from scratch for Skyesports Masters 2023: Built team end-to-end, procured talent, managed operations, and drove performance of the team, resulting in being runners up (#2) in that tournament. - Handled inbound queries, nurtured leads, and coordinated with vendors/partners to execute high-impact activations. - Managed a portfolio of key accounts, scaling relationships that contributed to revenue growth and brand expansions in the competitive gaming ecosystem.

• Owned social strategy and daily publishing (with emphasis on Twitter/X) to lift engagement and fan interactions. • Produced content shoots end-to-end, from conceptualising to coordinating with talent schedules to post-production and delivery on time. • Handled inbound community queries across a 100K+ audience, improving response quality and sentiment. • Designed AMAs, giveaways, and other activations to deepen community loyalty.

• Co-founded the agency and led brand development, positioning, and go-to-market. • Directed marketing and PR to elevate digital presence and drive business. • Oversaw content production and digital advertising; managed event coverage and third-party projects with cross-functional teams alongside my partners.

• Produced gaming and esports content aligned with SEO best practices. • Supported site layout and on-page optimisation, contributing to improved rankings and traffic.

• Managed social channels end-to-end; grew audience 5x within two months through content cadence and community engagement. • Shaped a sustainable business model and generated new inbound opportunities.