Wayland Coles

Responsibilities: ▪ Planned, managed and controlling multimillion-pound budgets for clients including: o Sainsbury’s o bmiBaby ▪ Working with clients to develop a PPC strategy and managing a team to implement the agreed strategy ▪ Maintaining and building relationships with clients to gain an in-depth understanding of business and its customers ▪ Proactively recommending and implementing test opportunities on an ongoing basis based on understanding of business and its customers ▪ Implementing, managing and optimising all relevant advanced tactics to deliver maximum return ▪ Developed PPC strategy and tactics to complement other promotional and brand activity Key Achievements: ▪ Launched the Sainsburys online groceries campaign and took responsibility for optimising, reporting initial findings and making recommendations for future testing

Responsibilities: ▪ Managing and controlling over £6M of budget across16 search accounts for clients including: o NatWest o Direct Line ▪ Working with clients to develop search strategy and managing a team to implement changes ▪ Performing optimisation on accounts including re-structuring, negative keyword mining, ad-copy changes, adding additional keywords and targeting position on a CPA basis Key Achievements: ▪ Restructured key retail banking search campaigns for clients resulting in a 108% increase in weekly acquisitions within the target CPA ▪ Optimised key insurance products, reducing spend from £50k to £35k per month, producing higher volume of sales, bringing the CPA down from significantly over target to within target without sacrificing volume ▪ Played a fundamental role in helping to repair relationships with key clients through performance improvements

Responsibilities: ▪ Controlling and developing all company digital marketing activities through management of a dedicated marketing team, focusing on: o PPC Marketing o Website and Landing page design o Developing key on-line partnerships o Analysis through analytic software and CRM system ▪ Building and managing a mortgage team of fourteen including developing and instigating training, holding regular meetings, setting individual motivational targets and team building ▪ Business development including presenting proposals to potential business partners, negotiating at a high level with European and global money lenders and maintaining key partnerships ▪ Strategic development of the business, researching potential areas for expansion, analysing key data and formulating an overall plan for growth and market positioning Key Achievements: ▪ Achieved growth from inception to the mortgage processing volume of c. €40M pcm ▪ Achieved company recognition as leading international mortgage broker by main lenders as a key account with banks such as GE Money Europe, Halifax and several key European lenders