'Wangi Mba-Uzoukwu

Lead and grow the International Originals and Acquisitions department and team by championing strategy, development, and production of TV & film content from Africa for a global audience.

Spearheaded the entry of the Prime Video (PV) team into Africa, Defined & executed the content strategy for PV in Sub-Saharan Africa, Oversaw content licensing/commissioning, selection etc. for US/International Local film & TV. Supported the Local Originals team to build the content development and roll out pipeline for Africa. Build the content acquisition pipeline for local & US/Hollywood content across languages . Conceptualize content opportunities & partnerships with studios, TV broadcasters and content owners/aggregators

Led and managed the strategy, production, acquisition and marketing of content for M-Net studios and broadcast operations in West Africa comprising, 8 linear digital channels, Showmax OTT streaming service and third-Party channels.

Led M-Net regional operations, overseeing Marketing, Admin, Facilities, Finance, HR and Talent Liaison. Developed strategies for local content delivery in West Africa to ensure continuing resonance of Africa Magic channels with the local audience. Managed and oversaw all in-house productions with Headed all Marketing and Media operations in W Africa to ensure audience engagement and connection. Worked with internal stakeholders and functions to ensure seamless alignment with growth objectives. Developed and maintain key relationships with regulators, media operators, government bodies, content buyers, and content producers, mitigating media show stoppers to ensure brand longevity. Gathered business intelligence, monitored competitive activity and reviewed performance results, making recommendations to senior leadership. Provided strategic input to the content plan for the M-Net channels in West Africa.

Managed a £16M+ quarterly budget, ensuring strategic agency alignment and relationship management, champion for annual brand strategy and planning. Led marketing execution across project teams and products to drive customer subscription. Developed Point of Sale guidelines to improve market visibility and quality standards in the trade. Created a Picture of Success strategy for enhanced visibility in the trade across Nigeria. Led the master brand campaign and articulated core creative idea and brand territory. Undertook strategic direction and annual operation planning for brand and media, implementation, strategy and creative positioning for the introduction of all new products and services across Nigeria. Justified and negotiated for sponsorship of big-ticket platforms to drive a Naija-centric brand agenda including Africa Academy Movie Awards (AAMA), Nigeria’s Got Talent, Tinsel - Headline Sponsorship, an Afrobeats talent as Brand Ambassador. Strategy, Planning and Roadmap Champion for the first Airtel Rising Stars grass roots football initiative. Planned and executed the Airtel 3G launch activation including the execution of the 360 marketing campaign.

Adapted, localized and deployed successful marketing campaigns for the Coca-Cola master brand, and owned implementation from ideation to execution. Acted as Head of Marketing in 2009 with parallel responsibility as marketing manager Prepared and monitored the marketing budget, measured and reported on marketing performance. Negotiated costs and signed-off on sponsorship of M-Net's Big Brother Nigeria 2022. Project Owned the Nigeria@50 brand campaign, justified budget, selected core ideas and agencies, and Owned the process for the marketing. Planned and implemented 2010 FIFA World Cup, Refreshment Devised 2009/10 Christmas strategy featuring the tallest Christmas Tree in Africa. Championed Eurasia & Africa Coke and Meals Charter, and Global Coke and Football, executed Integrated Marketing Campaign plan for both. Developed strategy for Diet Coke transition to Coke Light providing business case justification for the introduction of the multi-serve pack for the Coke brand. Project Managed 5Alive re-launch and outlined business plan, owning the PR agency pitch process. Coordinated Eva Water business plan with package re-launch.

- Juice Business Case & 3 year strategy Champion - 2008 & 2009 Business Planning Manager for the marketing department - Responsible for budget in excess of $10 million (USD) - 5alive re-Launch business plan 2009 Champion - Project Manager 5alive Re-launch Plan & Execution - PR agency pitch process owner - Eva Water business plan 2009 co-coordinator - Eva water package re-launch strategic plan and execution - Juice 3 yr Portfolio strategy - Water 3yr portfolio strategy

- Volume & pricing strategy development for 10yr company growth plan - Portfolio menthol strategy articulation - Product Development Strategy & innovation pipeline for Menthol Segment - Ownership and control of brand budgets in excess of $12.5million (USD) - Premium segment pricing strategy for alignment within the overall portfolio strategy - Project owner/coordinator for key innovations within the premium mix - Established national distribution targets across the portfolio - West Africa coordinator for the launch of Pall Mall - Project owner for the creation of the niche & cigars segment - Nigeria & West Africa responsibility for the House of Dunhill implementation - Initiated and drove region & channel specific distribution activities pan Nigeria - Supply chain management & monitoring - Management, coaching and development of 12 direct reports

- Managed both DM & Premium brands in a “double-hatting” capacity - Developed and implemented the strategic brand plans for St. Moritz & Dunhill - Commissioned research and rigorously analyzed data to ensure brand issues are understood and corrective action identified - Developed brand activity recommendations for in-market execution - Managed external agencies for effective implementation of initiatives - Engaged with key stakeholders in Trade Marketing and Operations for effective supply chain planning - Managed brand profitability and controlled brand support expenditure in excess of $3.5million (USD)

- Founded and established the DM department within the Consumer Marketing function - Formulated & implemented the database marketing strategy across the portfolio - Championed the establishment of and e-based platform for consumer data acquisition, validation, campaign management and analysis - Sole custodian of the BAT Nigeria consumer database - Managed and evaluated brand specific and generic DM campaigns - Defined and initiated overall digital creative direction for key brands - Managed budget of approx. $800,000 (USD)

- Implemented the National Benson & Hedges Road Shows - Use and analysis of AC Nielsen Retail Audit and General Consumer Survey (GCS) data - Benson & Hedges cycle activity strategy and implementation - Development and implementation of brand tactical activity - Monitored the brand budgets in excess of $3.5million (USD) - Co-ordination of agency creative and promotional briefs

- Developed and managed the launch of a revised consumer engagement platform for Rothmans, which led to the brand becoming market leader in that launch year - Hire, train, supervise and develop people for program activation - Key client contact & relationship building accountability - Creative direction & visualization - Strategic project planning - Management of 5 direct reports

- Developed promotion strategy and concepts based on client marketing objectives for Colgate-Palmolive, Malta Guinness, GT Bank, Rothmans & St. Moritz - Managed tactical execution plans for St. Moritz & Rothmans - ROI analysis against client marketing objectives - Managed all agency departments (Creative, Studio, Production, Vendors) to develop program materials - Managed promotion budget and timeline, vendor relationships and deliverables - Managed the implementation of the Rothmans Groove in-bar promotion and main event - Developed advertising positioning/strategy for test market launch of new lubrication fluid for National Oil