Walter Yang

Sr. Enterprise Account Executive - Salesforce Digital @ Salesforce

About

SUMMARY: Energetic sales leader focused on helping clients make deeper, more personalized connections with customers leveraging data, technology and AI. - Skilled revenue generator excelling in dynamic environments. - Experienced territory builder and manager of high-performance teams. - Inspiring collaborator, thinker, motivator and networker. AREAS OF EXPERTISE: Marketing technology, enterprise sales, AI, digital marketing, digital strategy, mobile marketing, programmatic, data-driven solutions, online video, e-commerce, search, marketing analytics, DOOH, contextual advertising, SaaS, personalization, client direct sales, networking, and sales management.

Country

United States

City

Greater Chicago Area

Industry

Computer Software

Skill

Start-ups, Software as a Service (SaaS), Team Building, Coaching & Mentoring, Cross-functional Team Leadership, Digital Video, Performance Attribution, Programmatic, Sales Management, Business Development, Digital Strategy, Mobile Advertising, Digital Marketing, Solution Selling, Media Sales

Experience

Sr. Enterprise Account Executive - Salesforce Digital

Salesforce

2024-7 - Present · 2 yrs 3 mos

Chicago, IL

Global Director, Strategic Accounts - Media & Entertainment

Adobe

2021-5 - 2024-6 · 3 yrs 2 mos

Chicago, Illinois, United States

VP, Central Sales

Firefly

2019-8 - 2020-4 · 9 mos

Greater Chicago Area

Firefly launched a mobility-based, DOOH media network utilizing smart displays on rideshares + taxis to promote dynamic, hyper-targeted ads. * Opened Chicago office; hired and managed team of 7 across Chicago, Detroit and Dallas.

VP, Sales and Account Strategy

Criteo

2018-4 - 2019-7 · 1 yr 4 mos

Greater Chicago Area

Criteo (NASDAQ: CRTO) is a global martech company enabling ecommerce partners to leverage massive deterministic shopper data set to drive outcomes. * Leadership team member driving transformational change from single-product retargeting company to multi-product, full funnel platform. * Led Chicago team in Sales and Account Strategy for Large Customer division.

VP, Midwest Sales

Opera Mediaworks

2015-9 - 2017-8 · 2 yrs

Greater Chicago Area

Opera Mediaworks (rebranded to AdColony) is a leading global mobile advertising platform delivering exceptional consumer experiences and outcomes for brands and publishers on the largest network of apps. Opera Mediaworks is comprised of AdColony (Instant-Play™ technology serves full-screen, HD video ads; AdMarvel (ad-serving and mediation platform); and Mobile Theory (premium mobile ad network). * Managed Chicago office and led team of 11 employees.

Head of Midwest Sales

Eyeview (acquired by Aki)

2013-12 - 2015-9 · 1 yr 10 mos

Greater Chicago Area

Eyeview (acquired by Aki Technologies) was a video personalization start-up optimizing audience data, dynamic creative, and programmatic buying to deliver unprecedented performance for brands. * Opened Chicago office.

VP, Midwest Sales

Vibrant Media

2008-2 - 2013-11 · 5 yrs 10 mos

Greater Chicago Area

Vibrant Media is a contextual marketing innovator enabling brands to deliver relevant, user-initiated digital experiences to consumers. * Opened Chicago office; hired and managed team of 8.

Midwest Sales Director

Brightcove

2006-8 - 2008-2 · 1 yr 7 mos

Greater Chicago Area

Brightcove (NASDAQ: BCOV) is a significant pioneer and innovator in online video. They created a market-leading online video platform to help brands and publishers manage, distribute and monetize video across channels. * First Chicago hire responsible for selling the platform to Midwest brands and agencies.