Vasiliy Tedeev

Responsibilities: • Lead new product development from inception to launch, overseeing ideation, design, prototyping, implementation, release and post-launch support. • Drive cross-functional teams to deliver high-quality free-to-play and premium games, ensuring timely execution and alignment with business goals. • Collaborate with business development to identify and evaluate licensing opportunities and partnerships, while managing external developers.

In my role as Senior Producer at a fast growing international tech company, I took charge of the product management side of the business and improved the mobile game division’s processes, plans and products. • I oversaw the recruitment process for the product department and led an internal development team focused on improving existing games. Improved product department processes and information management practices to better align with agile principles, providing clear targets and KPIs. • As Game Producer/Game Designer on several internal titles, my work involved overhauling onboarding, optimizing the narrative structure, improving UI and adjusting game level balance to achieve higher user engagement. • As Publishing Producer on Raid&Rush, I conducted detailed product reviews and revamped development plans to better align the game with market trends. The subsequent introduction of events/LiveOps and gacha mechanics led to a significant increase in ARPU and total revenues.

With over 18 years of experience, HeroCraft is an established developer and publisher of games across all major platforms. As Head of the PC Games department, I oversaw the P&L, received the "TOP-1 Project Manager" company award and achieved significant improvements in game launches and revenue. • Rebuilt the PC Games division and associated marketing, QA and project teams. Established a long-term product strategy along with the necessary processes to support it. • Served as executive producer for PC titles in the company's portfolio, helping teams move past sticking points at various stages of development. • Represented the company at industry events and exhibitions. • Searched for new titles to be published, negotiated and signed contracts with developers.

A European publisher and operator of the My.Games Store, with over one billion registered users worldwide. • Researched the games market in order to select games to be distributed via the My.Games and signed contracts with developers. • Enhanced the game integration process on the MY.GAMES platform, improving the UX and helped developers optimize game KPI through actionable feedback. • Supervised the overhaul of the Dev Office (a suite of game publishing tools for partners) and redesigned the Overlay - an in-game tool that lets players check wallet balance, chat with friends, listen to music and take screenshots/record videos.

Led a 30-member studio working on LifeRace - a free to play racing game that empowers players to bet real money, win races and overcome opponents by smartly interacting with the environment. • After more than a year of turbulent development, I took charge of LifeRace to restructure the team, adjust the game vision, boost morale and implement agile practices. This turnaround culminated in the successful launch of LifeRace's first public version within 10 months. • Created a clear development plan that was agreed upon by both the development team and company management. • Established the game's marketing and communications strategies together with the marketing director. • Improved the game's monetization model and progression systems. • Introduced and tested new game mechanics; coordinated the efforts of game, level and vehicle designers.

Halo Digital is a global mobile content provider headquartered in Shenzhen, China and with branches worldwide. My mission was to sign on and help passionate developers from Asia improve their mobile games. • I reviewed Halo’s mobile games portfolio (200+ titles) and created a content package optimized for the Russian market. This greatly increased the response rate from local publishers as I was able to better match their needs. • My work on Cute Foodies – a mobile game aimed at women – involved overhauling onboarding, gameplay and narrative mechanics. The new version launched in China, significantly improving KPI such as user retention (R7, R30) and session length compared to the original.

I assisted indie developers from Siberia with Starfall Online, a free-to-play strategy game, by creating a clear development roadmap, prioritizing game features and overseeing marketing activities. • Performed market research and identified key aspects of the game that could increase its competitiveness on the market. • Consulted on the game's monetization model and progression systems. • Oversaw all outreach activities, resulting in coverage by over 50 major media outlets, including PCGamer, Gamasutra, the official Epic Games blog, Kanobu, Igromania, MassivelyOP and many others.

Innova operates a number of Massively Multiplayer Online Games including PlanetSide 2, Lineage 2, Aion and others. I was in a unique position of being a part of the business development team while overseeing the work of the game evaluation team. Key Responsibilities: • Negotiated contracts for online games with studio executives. • As a game analyst, my work involved collecting market data, writing product reviews and consulting project teams. In my final year at Innova, I led research and licensing efforts for a new direction for the company – mobile games targeting the Russian and Brazilian markets. • I consulted 343 Studios (Microsoft) on Halo Online – a free to play offshoot of their world-famous FPS franchise. The work involved helping adapt game mechanics and progression systems to better suit the tastes of Russian-speaking audiences.