Vitaly Baskin

Commercial Strategy for US market

● Redesigned org structure for a food manufacturer, reducing layers and optimizing span of control; reduced FTE by 10%, saved around 5% in people costs, and improved decision-making effectiveness and speed. ● Evaluated e-commerce capability gaps in the EU region for a global food and drinks manufacturer, including the creation of a long-term capability development plan, aimed to increase channel share from 5% to 15%. ● Spearheaded digital transformation for a global food processing equipment manufacturer, launching a service/parts marketplace within one year; boosted service levels and customer satisfaction. ● Advised on the Steel Association’s decarbonization strategy, engaged in negotiations on carbon reduction targets; identified carbon reduction technologies and defined best practices to assist the Association in government negotiations. ● Provided guidance on due diligence processes for an Asian auto manufacturer pursuing the acquisition of another company ● Developed training for a US auto manufacturer, encompassing topics segmentation, curriculum development, existing program assessment, and improvement recommendations. ● Designed and deployed logistics control tower project for a major metals and mining manufacturer, identified potential to double logistics throughput in 18 months. ● Identified supply chain optimizations for a fertilizer supplier, educating on logistics network capacity, bottlenecks, and seasonality limitations; improvements are forecasted to provide $50M in annual savings.

● Developed the GTM strategy, focusing on top clients, hiring a sales team, and building e-commerce/digital marketing functions; increased the share of e-commerce from 30% to 70%; increased total revenue by 30%. ● Managed local supply chain and financial functions, preparing annual budget and P&L, decreased the share of illegal cross-border sales of SPLAT products by 90% within one year. ● Re-structured the team, optimizing territory coverage by consolidating sales regions, reducing FTEs, and delegating management, saving around 15% in staff costs. ● Coordinated with China's #1 key opinion leader and the key e-commerce platform to hold a livestream event, boosted brand awareness with over 20M unique views. ● Developed and executed a new marketing strategy, defining target market segments and consumers, creating brand positioning and name and developing a focused product portfolio.

● Defined the local strategy involving lead generation channels and customer touchpoints, teams and targets, and key selling messages; increased the penetration rate for both conventional and innovative products. ● Managed 50 coaches to convert Reduced Risk Products sales, achieving around 120% plan fulfillment in the first year; established a follow-up process to maintain customer engagement, increasing conversion by 15%. ● Created relationships with staffing agencies for candidates, administration, technology maintenance, onboarding, and logistics. ● Managed over 130 promoters across multiple cities and channels to convert competitor conventional product sales; the team completed around 110% of the target contacts annually.

● Launched a digital platform for processing innovative, bottom-up ideas called NOVA, addressing key stakeholder involvement and transparent processes; achieved a 300% increase in ideas submitted and implemented. ● Developed a hiring & integration program, addressing hiring quality and focusing on first-year support; reduced new hire turnover from 12% to 7% during the first year. ● Designed a skills certification program for line managers, influencing regional management, executives, and service providers; standardized the program country-wide, and increased line manager efficiency rate by 30%.

● Managed a team of territory executives, creating the territory strategy, negotiating the best shelf presence at key retail channels; increased company market share in the region from 39% to 45% within one year. ● Built a local office entirely from the ground up, hiring the team, renting the new office, and signing contracts with key partners. ● Successfully performed a pan-Russia test launch for a new brand; achieved 10% of new brand market share within one year, and the revamp strategy was utilized across the country.

As a winner of "Young Talent Development Program" was selected to take 6-month assignments in different departments: - Distribution & Trade Channels Development Executive - Field Activity Support Executive - Consumer Engagement Executive

Sales Representative role, aimed to ensure products availability and visibility at the territory. Won the "Recognition for Excellence" award for successful launch of new trade program.

Senior engineer in a telecommunications company. Dealing with GSM, DAMPS, SDH networks, excluding and eliminating system break-downs.

Post-MBA program with two international modules: Japan and Germany