Vishal Kumar

Founder's Office - Associate @ Nutrabay

About

Strategic operator with 4.5+ years of experience across EdTech, e-commerce, and early-stage startups. I specialize in go-to-market (GTM) strategy, digital growth, and cross-functional program execution. At Mokkomotto, I led LinkedIn campaigns that converted 100+ D2C users and closed ₹8L+ in B2B sales. At Dakshana, I ran national test operations for 20K+ students and led ₹50L+ procurement cycles. I bring a strong mix of data (SQL, GA4), creativity (Figma, LinkedIn Ads), and execution (CRM, SOPs, Lean Ops). Seeking roles in Growth, Strategy, Product Ops, or Program Management where I can scale impact using my analytical and operational strengths. MBA – IIT Kanpur | B.Tech – NITK Surathkal | JNV Marketing & Growth | LinkedIn Ads | Lead Generation | CRM (HubSpot, Google Analytics) | E-commerce & Sales | Amazon Strategy | B2B & B2C Marketing | Operations & Efficiency | Lean Six Sigma | Workflow Optimization | Customer Success | NPS Management | Engagement & Retention

Country

India

City

Kanpur

Industry

Professional Training & Coaching

Skill

Creative Problem Solving, Figma (Software), Wireframing, E-Commerce, Advertising, Product Management, Product Marketing, Marketing, Event Planning, Event Management, Employee Benefits, Team Leadership, Research Skills, Product Development, Cross-functional Team Leadership, Face-to-face Communication, Social Media, Social Media Marketing, Social Media Management, Pay Per Click (PPC)

Experience

Founder's Office - Associate

Nutrabay

2025-7 - Present · 1 yr 4 mos

New Delhi, Delhi, India

Working closely with the founders on high-impact, cross-functional projects across growth, marketing, product, HR, and ops. I lead strategic initiatives, drive research and reporting, streamline operations, and ensure timely execution of key deliverables. The role requires adaptability, ownership, and a get-things-done mindset in a fast-paced, dynamic environment.

Founder’s Office - Intern

MOKKOMOTTO

2024-9 - 2025-5 · 9 mos

Kanpur, Uttar Pradesh, India

• Closed ₹8L+ in B2B deals and acquired 100+ D2C customers via GTM campaigns. • Built SEO dashboards on Looker Studio, boosting traffic by 30%. • Improved ROI by 40% using GA, Console, PageSpeed, Toast SEO & automation tools. • Cut GTM execution time by 50% with SOPs and LinkedIn playbooks.

Academic Manager

Academics and Career Council, IIT Kanpur

2024-9 - 2025-4 · 8 mos

Kanpur, Uttar Pradesh, India

Marketing Intern

1_Cliq

2024-5 - 2024-7 · 3 mos

Kanpur, Uttar Pradesh, India

• Implemented a targeted digital marketing strategy to increase online engagement by 30-40%. • Onboarded 50+ local vendors, enhancing app features and contributing to company growth. • Conducted comprehensive market and competitor analysis, leading to a 10% increase in market share.

Live Project

OPM Corporation

2024-3 - 2024-4 · 2 mos

Kanpur, Uttar Pradesh, India

• Led the development of key Ridlin™ features for veterinary care, grooming, and pet marketplace functionalities. • Conducted competitor analysis to strengthen product positioning and used the RICE prioritization model for feature development. • Gathered insights from over 1,000 pet owners to shape product roadmaps and improve user experience.

Project Intern

Startup Incubation and Innovation Centre, IIT Kanpur (incubatoriitk)

2024-1 - 2024-2 · 2 mos

Kanpur, Uttar Pradesh, India

• Developed the "SHAKTI-Accelerator" program for SHGs and FPCs in Uttar Pradesh, focusing on women's economic empowerment. • Conducted market research and collaborated with IIT Kanpur's SIDBI Innovation and Incubation Centre to address viability gaps. • Connected SHGs to urban markets, gaining traction with NABARD and the UP state government.

Senior Program Manager

Dakshana Foundation

2021-7 - 2023-5 · 1 yr 11 mos

Pune, Maharashtra, India

• Managed student testing, evaluation, and documentation at Dakshana Foundation, ensuring integrity and accuracy in the process. • Administered the MIS system, utilizing strong analytical skills in Excel to interpret and manage data effectively. • Coordinated test administration, accountability, and record-keeping to support underprivileged scholars in accessing higher education. • Collaborated with teams to strategize and implement academic initiatives for the NGO, focusing on increasing educational opportunities for marginalized communities.