Vikrant Bhargava

* Founded & operated eCommerce business portal for Kent RO Systems * Developed Digital Eco System for Latin America & Florida, USA * Designed user experience for Kent mobile application and implementation and distribution. * Build online user behavior best practice customer engagement * Consulted on telemarketing setup, including equipment, recruitment, scripts, products to be offered and build benchmarks and best practices.

* Channel sales management of more than 120 distributors & dealers and 15,000 retailers * Achieve monthly sales targets for north and west India * Achieved sales for eLearning products to corporate, educational institutes & schools

* Handled the profile of Project manager for multiple projects * Marketing & Software lifecycle management for UP Tourism CDROM Project * Strategically involved in getting business for e-commerce, B2B and software projects

* Build global Digital & Social command center in Mumbai * Build & execute Expert Connect program across 44 countries and 47 Capgemini capabilities * Recruit & Manage 1000 experts social profiles through command center, country SPOCs and global marketing team * Developed & deploying salesforce.com across the globe for executing Expert Connect program & digital strategies * Planning & deploying persona based campaign management for social, web & digital properties * Developing country wise dashboards on social media and google analytics * Member of global editorial board and implements content syndication and content strategy for digital & social

* Designed & manage social media and community for Jio & Lyf brands * Deployed social CRM, for monitoring, listening and managing customer interactions * Developed social framework for responding & governance model to create a positive sentiment * Managing Jio presence on the social media channels through proactive and reactive customer engagements & influencer management * Managing team of social operations managers & social advisors, community managers and moderators * Maintain & operate content calendars for each social platforms * Consistently identify key issues on social and develop effective scenarios * Deployed analytic tools to highlight customer behavior across online channels * Developing & executing Social campaigns for key complaints, new features & new launches * Developed & monitoring KPIs, MIS and dashboards to achieve target values * Collaborate and work closely with social media agencies & technology platform partners

* Continuously Achieve sales targets, by setting up process targets & vertical wide goals * Grew business from scratch, to 4 new verticals with strength of 1500 agents across 32 centers * Bancassurance sales through ICICI Bank credit cards, Home Loan, Auto Loan, Liability business * Conceived & implemented first dry signature model in India for general Insurance * Business management/ opportunity planning for ICICI cards, home/ auto loan & liability business

* Principal Digital Strategist on IBM business, for Social Media, Digital Strategy and web platforms * Developed digital marketing plans for IBM Business – SWG, STG, Mid-Market, GBS * Implementation of 360˚ media interactive strategy across digital in-lieu with mainline advertising. * Social and listening Analytics, monitoring and conducting sentiment analysis for IBM business * Build leads pipeline through social media mining via blogs, community conversations and engagements on various social platform * Developed content calendar for social conversations and engagements for social properties, microsites and other web platforms * Developing weekly dashboard of social conversations for brands and capabilities * Developed industry-wise role based personas & customer journey for C-suite engagement Strategy * Implemented lead nurturing & conversion acceleration program for sales stages of lead lifecycle * Projects Worked & Awarded for Best Practice * o Smarter Analytics * o IBM CEO Study 2012 * o Connections 4 * o Agent of Change campaign * o Lotusphere * o IBM Tech Forum 2012

* Responsible for developing digital strategy - 6 months/ year/ 3 year goals and plans * Manage end-to-end Digital Journey for experience across IBM platforms * Lead programmatic & audience management initiative across platforms * Initiate & practice ideation among team members, build new products, process and new innovative customer experience * Forecasting, PTB analysis for digital products on IBM.com * Responsible for business revenue of digital products and from digital channels * Successfully ran award winning digital campaign across AP region * Lead multiple innovative initiatives across IBM * Leading team of 150 professionals consisting of SEO/ SEM, social, paid specialist, content editors, designers, analytic, product specialist with 7 seven senior managers * Manage IBM marketplace & merchandise with digital assist team * Work closely with media agencies & technology platform partners

Topped the University in all four semesters, with honors in Marketing & strategy

Developed retail distribution case studies, currently being used to teach students at the University by Marketing Profesor