abhishek mehrotra

branded content lead

About

Consistently seeking the best possible insights to influence the best creative ideas, regardless of channel. Ideate and Create marketing activities that results in business value for the client. Understand and merge client’s commercial, marketing and communications objectives and key client business objectives. I love impactful creative, but ensure they are grounded within commercial/business situation. Conceive and execute super hero content solutions for brands creating strong engagement among digital and video native followers amplified by influencer marketing where required

Country

india

City

bombay

Industry

online media

Skill

television, storytelling, post production, new media, editing, digital media, video, video production, producing, entertainment, broadcast, broadcasting, creative direction, video post production, news writing, online journalism, documentaries, film, radio, broadcast television, marketing, avid media composer, journalism, broadcast journalism, media production, marketing communications, content strategy, reality, vision mixing, basic html5, css3, twitterbootstrap, html 5, css 3 basic, avid, advertising, projec, basecamp, google analytics, sales, communication, public speaking, landscape photography, travel photography

Experience

branded content lead

moneycontrol.com

2020-5 - Present · 6 yrs 5 mos

senior editor

surge entertainment

2006-2 - 2006-5 · 4 mos

Mastered a daily bollywood gossip half hour show

creative group head

maxus

2014-3 - 2015-6 · 1 yr 4 mos

editor

ndtv

2004-1 - 2006-2 · 2 yrs 2 mos

Edited feature shows, news headlines packages, entertainment specials, hard news shows and short packages

associate director video brand solutions

condé nast india

2016-6 - 2018-12 · 2 yrs 7 mos

senior editor

consultant

2013-10 - 2014-2 · 5 mos

Post-Production of film review show for both Star World HD and Star Plus HD Show Title: Star Verdict and The Front Row

special projects producer, ndtv profit

ndtv

2007-8 - 2013-9 · 6 yrs 2 mos

Responsible for executing special shows, programs, short promotional pieces, TV events and live discussions This entailed Sponsored Content, Advertiser Funded Properties and Brand Syndication and took the lead in Client Facing situations during execution Engaged with Brands like UK Trade & Investment, Deloitte, HSBC, ICICI Securities, Life Insurance Corporation of India, PricewaterhouseCoopers, TATA Sons, World Economic Forum, NASCOMM and other reputed brands

producer director

mauj entertanment

2006-11 - 2007-2 · 4 mos

Director/Producer Music Videos for Asha and Friends - Ha Mein Tumhara hoon with Brett Lee and Asha Bhosle Edited Aapke Dil Mein with Sanjay Dutt and Asha Bhosle

editor

cnbc tv18

2002-9 - 2003-1 · 5 mos

Editing of headline packages, business feature programs and panel discussions, documentaries and special advertiser funded programs

branded content lead, cnbctv18.com and moneycontrol.com

cnbc tv18

2018-12 - Present · 7 yrs 10 mos

Building the Digital Brand Solutions vertical of CNBCTV18.com for clients across sectors in BFSI, Tech, Auto, Aviation, Alcohol, E-commerce, Infrastructure, Real Estate and Hospitality. Creating both B2B & B2C solutions for Xiaomi, Linen Club, Facebook & IBM and many more.

associate content director

maxus

2015-7 - 2016-5 · 11 mos

Winning Business from Vodafone again by creating a video with YouTube Stars Being Indian on their 3G campaign Speed is Good - https://youtu.be/3WJkNvtW-XY Also brought 50 IPL Superfans on Radio to create content along with BIG FM on their match experience and their selection through the Vodafone Speed Quiz, an extension of the 3G campaign. Vodafone M-Pesa is once again integrated into a regional film where the lead protagonist is quizzed on the product in a Reality Game Show - Who Wants to be a Millionaire. After a well received response from LinkedIn Get A Job season 1, we will partner with MTV for season 2. LinkedIn Power Profiles 2015, Kumud Srinivasan from Intel and Rajan Anandan from Google are captured on camera to share their take for being a Power Profile https://youtu.be/hs6mFF7YeHc