Varun Jain

- Optimized crypto pricing by introducing volume-based tiers, leveraging A/B tests with Data and FP&A to boost competitiveness and accelerate business growth for both new and existing clients. - Launched Coin Swaps, enabling faster, efficient token exchanges for active traders. - Enabled CAD/USD crypto trading, expanding access and interoperability with equities trading, and enhancing flexibility for active users. - Expanded selection to 100+ assets, aiding portfolio diversification and trading opportunities. - Built OTC Desk, focused on attracting upmarket clients and facilitating high-value trades. - Shifting focus to building onchain features, elevating Wealthsimple Crypto to world-class status and the de facto choice for all Canadians.

- Leading the Wealthsimple Crypto product offering for over 1M+ Canadians - Responsible for identifying and launching new coins and enabling deposits and withdrawals. - Enabling Staking for PoS tokens so clients can earn a yield on their Crypto - Embodying the Wealthsimple value to 'ship, and then iterate' with tight collaboration with stakeholders across Design, Engineering, Operations, Regulatory, Marketing, Customer Success, and Data. - Consistently finding opportunities to drive the key strategic priorities of Wealthsimple, while being client obsessed and shaping a clear roadmap for the team

- Built and scaled e-commerce for family retail business using Shopify; ~1M+ user visits/year, 20x e-commerce revenue from $50K to $1M+, ~200K+ followers across social channels - Responsible for customer acquisition, retention and digital growth by building engaging campaigns, influencer marketing, collaborations with other brands & paid ads - Provided suggestions on product line improvements through qualitative (customer surveys) and quantitative (google analytics) data - Key contributor in the shaping quarterly and yearly business, marketing and sales strategy - Increased brand reach globally, with customers from over 35 countries.

- Design Systems Community (DSC) is a global meetup initiative focussed on sharing ways of working, successes, & learnings related to Design Systems - Conducted 15+ meetups, with 90% satisfaction rate with 7000+ members globally Scaled DSC across 8 countries; created a chapter playbook & manifesto to onboard chapter leads in Berlin, Dublin, Czechia, Stockholm, Mexico City, Manchester, and Bay Area. - Responsible for overall product strategy and continuous growth of DSC

- Conducted user research to identify existing Identity and Entitlement challenges for internal and external Unity customers - Collaborated with design to unify the sign-up and login experience across 15+ Unity channels - Created a roadmap with engineering for a complex backend migration while ensuring existing capabilities and customers aren't impacted. - Worked with data and product analysts to ensure we enable a single UnityId for all Unity products and M&A's

- Leading the Checkout squad of 22 rockstars serving 13 million customers digitally - Cross collaborating with various stakeholders to align on a unified roadmap - Creating space for innovation & empowering the team to go bold - Working with UX & Technologists to move systemic design & micro-frontend architecture so that partner teams can use Commerce components out of the box

- Timely completion of multi-year ‘Drupal Turndown’ initiative to replace the legacy Commerce Platform with a leaner TELUS branded Cart, Checkout & OMS backed by user research and VoC; forecasted yearly savings of ~$2,000,000 - Collaborated with business, payments, legal and fraud teams to build robust complex components like payments integration & real-time credit check - Created rituals and leveraged insights to keep leadership and product teams informed about conversion, abandonment and customer engagement metrics - Added personalized marketing promo blocks in the Order Confirmation page leading to 8% additional conversions YTD

- Lead the TELUS Design System (TDS) core team (6 fantastic humans) to build, enhance, maintain and increase adoption of the design system at TELUS - Repurposed operational model to federated; Introduced TDS Community to hike reusability & scale across various squads; lead to yearly savings of ~$500,000 - Increased contribution by 3x, enabled scale and recognition to 30+ TDS contributors by adding gamification: TDS Community Heroes - Catalogued 20+ TDS monthly workshops & quarterly onboarding so designers, developers, content practitioners and PMs can learn and stay up to date - Created a dashboard using Google Data Studio for data-driven decisioning & enabling transparency for leadership on savings and benefits of TDS - Core contributor to the monthly Product Guild, bringing PMs together, sharing best practices and improving product operations at TELUS

Technical PO for Telus Design System: A holistic platform that integrates code, documentation, guidelines, and design management. Serving as a single source for digital design guidelines, code patterns, and UI elements at Telus Digital. - Simplifying the path to production: designers and developers can utilize standards and tools to build fast in a consistent manner - Data over opinions: Incorporating analytics using Google Cloud Platform (GCP), BigQuery, and Data Studio to measure adoption, prioritize feature enhancements, reduce snowflakes and asses other KPIs - Responsible for the strategy, roadmap, and backlog of the Design system - Focus on building inner source design community at scale - Emphasis on cross collaboration within other Telus Digital Platform products - Contributor to the internal PO Guild and the Product Management Chapter at Telus Digital

• Successfully led team of 4 to deliver migration of Marketplace application from Cisco to TD Cloud, saving the bank $225K/annum. Received an 'Act of Impact' award for timely delivery and exceeding business expectations. • Currently leading team to develop API Store to evangelize developer community & promote reuse of over 100 internal APIs • Owned different stages of product lifecycle: vision, strategy, planning (defining user stories, backlog grooming & prioritization), execution (design, development, testing, deployment to TD Cloud) for Marketplace and API Store • Constantly focus on post-production support, increasing customer reach and enabling quality features. Recently worked with business, application owner and PingFederate to get Marketplace available to all TD employees, thereby increasing reach by 10x.

• Constantly developed Node.js/Angular.js components for Marketplace application and aligned them to TD Cloud Infrastructure (ITS) and Risk (TRMIS) standards • Singlehandedly developed, tested and delivered ECM offers/ ATM Radar API using TD API NodeJS Framework • Provided API consulting services to over 10 project teams at TD • Helped enhancing the API Bootcamp program and volunteered as a teaching assistant to support developers across the bank.

Developer, Enterprise Architecture, TD Canada Trust (TDCT) September 2014 – May 2015 • Developed OCA node modules and apps using AngularJS and NodeJs which are being leveraged by multiple project teams at TD • Built MVP for fast paced and high impact IT3 Marketplace team to enhance IT service capabilities within the bank • Revamped the 'Legendary Lending Guide' experience in an agile manner and deployed to production in only 3 months Developer, Corporate Segment Technology Solutions (CSTS) March 2014 – September 2014 • Performed Data Mapping activities for 9 Source Systems for Enterprise Customer Risk Rating, a Big Data (Hadoop) AML project • Reviewed design docs, offshore code, and test cases; Completed SAS Enterprise Case Management (ECM) training Business Analyst, Office of CIO (OCIO) September 2013 – March 2014 • Developed macros using VBA to automate and accelerate enterprise monthly technology status report generation by 20% • Performed market research and in-depth analysis of different reporting tools & picked Tableau’, now an enterprise-wide tool • Prepared Business Process Management (BPM) certified Process Maps using MS Visio to optimize existing business processes

• Worked at various Windows Phone Application Acceleration Week to make app publishers aware of the opportunities at Microsoft • Exceeded the assigned target of published apps by providing constant support in development, certification and marketing phase • Participated in planning & budgeting for FY13; pitched new ideas to executives to increase apps in Windows Marketplace

• Worked in an ‘Agile’ cross functional team of 7 that followed ‘Scrum’ methodology. • Developed a mobile application called ‘LifeStore’ that allowed users to draw feeds from various social networking websites like Facebook, Twitter, YouTube, etc. integrated onto one place. • Programmed application using PHP, HTML, CSS and Java. Assisted in writing technical documents and performed Unit, System and User Acceptance Testing with team in Mexico