Benjamin Lee

As Co-Founder of Playlink, I specialize in bridging the gap between Western and Asian markets within the Family Entertainment Center (FEC) industry. My focus is on sourcing, introducing, and scaling world-class entertainment products across regions, helping brands expand globally while bringing fresh, high-quality experiences to new audiences.

Head of International Distribution for VAR BOX; VR Arcade Shooter that has gained popularity all over Asia. (Japan, Taiwan, China, Malaysia). VAR BOX hardware and software is fully manufactured and developed by VAR LIVE, A global team with over 250 employees lead by some of the best in the industry. We focus on developing high quality VR games that are 1. Easily marketed 2. High replay value 3. Easy to learn and operate 4. Building a Competitive E-Sports Scene (Over USD250,000 in prizes given out so far)

Spearhead the development, communication, and management of distributors across 32 cities. •Managed Hong Kong and Shanghai Sales and marketing team. •Formulate and implement a new sales strategy that increase the YOY growth by 30% (direct sales dept) •Evaluates industry trends, developing long-term implications and recommended strategies for new business opportunities (B2B Sales) •Structuring, evaluating and engaging partnerships with industry related leaders that opened the US and Europe market. •Heavily participated in taking the company to Series A that secured a funding of over 20mil HKD. Roles: Preparing presentation deck, pitching, market & risk analysis and profit and growth projection. •Provide quarterly in-depth P&L analysis and risk mitigation. •Assisted in planning and development of a new entertainment platform dedicated for B2C solutions. •Co-ran 2 successful events that saw a 56% increase in global usage and closed 4 new distributors.

•Secure and managed Distribution Channels in 9 International Cities (Denmark, France, London, Los Angeles, New York, Singapore, South Korea, Toronto, Vancouver) •Secure and Managed Distribution Channels in 14 cities in China (Chengdu, Chongqing, Guangzhou, Hangzhou, Huizhou, Shanghai, Shantou, Shenzhen, Tianjin, Xi an, Xi ning, Xia men, Zhongshan, Zhuhai) •Expanded the Distribution Channel from 7 cities to 32 cities within 2 years. •Top Sales for 18 months in a row •Promoted to Business Development Director within a year

In charge of 2 markets, West Africa and Asia. Responsible for Product Development, International Sales, Marketing, Budget Planning, P&L monitoring, Factory Performance, and Raw Material Management. Perform client, competitor, industry and market research, to help identify potential business opportunities. Develop and align marketing campaigns by collaborating with area-specific marketing agencies to drive awareness and sales. Strengthening relationships with global distributors and increase sales of respective markets

Assistance with obtaining quotations, placing orders and co-ordination of their timely dispatch to clients while ensuring that goods purchased are to specification in terms of quality, quantity and within delivery timelines. Provide inputs to the implementation of procurement management policies and strategies on cost saving and reduction. Conducted warehouse and factory plant audits.

Handled corporate accounts, analyzed GL accounts, cash management, accounts payables, accounts receivables, and staff claims reimbursements.

Sales Growth: Negotiated a long term business contract with major partner (PICOSingapore) and which help secured the company an increase in projects by 35% Management: Coordinated a team of more than 20 employees to oversee the setting up and tearing down of various event exhibitions. Business Development Developed strategies that increased the efficiency of the team in terms of communication and coordination. Lowered the cost of operation machinery through government funding Draft sales proposals and complete contracts.