Vanessa Rassaty Curpen

As the Brand Development Manager my main duty is to lead, manage and develop my assigned portfolio of International and Local Brands by designing the brand strategies and ensuring its implementation, while increasing the product sales and market share. Moreover, I am accountable for the brand budget, profitability, A&P budget, profit margin and recoverable. In the 4 years I work for BrandActiv, I contributed in a 18% sales growth of my portfolio. My areas of expertise include market research, launching new products, preparing effective business plan, realize results within allocated budgets, build and extend customer base, motivate employees, and exploring new business venture. I am a result-oriented person and I can adapt an environment of change, challenge and multiple deadline. Duties: • Lead negotiation, as well as preparing and conducting Business Reviews with the stakeholders. • Conducting New Product Development (NPD) projects, from feasibility study of the project to its launching • Conducting Development Project in Regional Areas • Through analysis to design and implement Marketing and Sales strategies. • Developing and sustaining strong working relationships with all stakeholders • Create and maintain price model for products • Develop the Market intelligence with constant analysis of the competitors, their pricing, sales and communication strategy • Manage the development of communication materials, such as catalogue, website, brochures, packing, and POSM. • Drive the social media strategy for the brands. • In collaboration with the supply chain department plan procurement budget, manage and balance the stock level of products • Lead, supervise and monitor the Team, as well as conduct training

As a Marketing Manager, I had the responsibility to builds that awareness by developing and executing on marketing strategies to meet consumer need and maximize profits. I oversaw the marketing budget, the NPD as well as the social media strategy. My areas of expertise includes SWOT analysis, brands strategy, developed and sustained strong working relationships with all stakeholders. Duties: • Marketing Manager for all brands represented by AURS • Dedicated Brand Manager for International Brand SAMSUNG, TCL & MIDEA • Development and Implementation of the Social Media Strategy

My duties as a Business Developer, was to help organizations to improve their performance, primarily through the analysis of their business structure, and there after design and implement Marketing, Sales, Budget and Investment Plan. Moreover, develop methodologies and frameworks for operational effectiveness, as well as leading the contracting and interactions with Corporate, B2B clients. Duties • Design and implement marketing and sales strategies to optimize revenue • KYC (Know Your Customer) Consolidate existing SOB (Source of Business) and ensure their loyalty to the brand and identify and new targeted markets. • Constant analysis of the competitors, their pricing, sales and communication strategy on each operating and targeted market • Implement marketing and customer relationship management strategies to consolidate and enhance market shares • Design and implement company’s budget and investment plan. • Develop methodologies and frameworks for more effective or efficient ways of performing work tasks. • Development and implementation of ideas and facets and all the possible aspects and potentials for sales, marketing, finance and operation department. • Conduct feasibility study and lead project. • Oversee, design and control the process of the business operations. • Animate workshop to explain company’s strategy and provide training to staff so as to optimize their performance • Solution provider for Sales, Operational, HR and strategic problems • Analysing and developing potential B2B relationships. • Lead the contracting and interactions with Corporate, B2B clients. • Animate workshop for the brand awareness campaign B2B clients. • Develop the Digital-marketing strategy and social media strategy • Creation of a local and international data base.