Vanessa Ferronato

I support the marketing and distribution teams for NUVO and MONTECRISTO Magazines, navigating daily operations and growth through data analysis and strategic planning. I analyze quarterly distribution costs, verify invoices, and review advertising revenue to identify opportunities for cost savings and budget growth. I maintain and expand our distribution network by managing existing partnerships and seeking new stockists and distribution points. I coordinate marketing and distribution promotions from start to finish, delegating tasks internally and aligning efforts with partners to meet shared goals. I also manage our annual distribution audits verified by the Alliance for Audited Media, ensuring accuracy and timeliness. I track advertising campaigns using Google Ad Manager and Google Analytics, ensuring smooth execution and delivering performance reports to clients. I collaborate with clients, media planners, and agencies to plan print, digital, and e-newsletter campaigns, handling proposals and contracts. I ensure a seamless UI/UX across our websites by managing platforms such as WordPress, WooCommerce, and MailChimp, and working closely with our web development team to implement improvements and usability.

I support the marketing and distribution teams for NUVO and MONTECRISTO Magazines, navigating daily operations and growth through data analysis and strategic planning. I analyze quarterly distribution costs, verify invoices, and review advertising revenue to identify opportunities for cost savings and budget growth. I maintain and expand our distribution network by managing existing partnerships and seeking new stockists and distribution points. I coordinate marketing and distribution promotions from start to finish, delegating tasks internally and aligning efforts with partners to meet shared goals. I also manage our annual distribution audits verified by the Alliance for Audited Media, ensuring accuracy and timeliness. I track advertising campaigns using Google Ad Manager and Google Analytics, ensuring smooth execution and delivering performance reports to clients. I collaborate with clients, media planners, and agencies to plan print, digital, and e-newsletter campaigns, handling proposals and contracts. I ensure a seamless UI/UX across our websites by managing platforms such as WordPress, WooCommerce, and MailChimp, and working closely with our web development team to implement improvements and usability.

I independently lead social media strategy, content creation, and community engagement across all social platforms. I develop and manage monthly content calendars, produce original photo, video, and graphic assets, and write all copy to ensure consistent brand messaging. I also maintain the company’s online website, focusing on improving user experience, implementing design enhancements, and managing online inventory. In addition to creative execution, I track and analyze performance metrics to optimize content effectiveness and guide strategic decisions. My unique skillset allows me to combine creative direction with data-driven insights to strengthen the brand’s digital presence and audience engagement.

I provided full scope, residential care to at-risk youth under the care of the BC Ministry of Children and Family Development. This includes maintaining the functionality of the home and daily operations, as well as initiating therapeutic programming for adolescents. I demonstrate an understanding of working with individuals who experience complex trauma and advocate on behalf of the adolescents-in-care to ensure that their needs are being met within the program, communicating with first responders as needed.

Distribution: database management using CRM while upholding organization of all filing systems; expanding the scope of distribution by maintaining communication with current distribution partners and research and outreach to new potential partners; ongoing analysis of costs and customer strategy. Reception: customer service via phone and email, scheduling couriers and shipping, answering and forwarding phone calls, managing office supplies, reconciliation, digital filing and greeting a few visitors while following protocols of workplace plan. Marketing: outreach to current and new readers via e-newsletters, social media, direct mail and customer experience journey; data analysis of ongoing marketing activities; industry and market research to improve results.

Distribution: database management using CRM while upholding organization of all filing systems; expanding the scope of distribution by maintaining communication with current distribution partners and research and outreach to new potential partners; ongoing analysis of costs and customer strategy. Reception: customer service via phone and email, scheduling couriers and shipping, answering and forwarding phone calls, managing office supplies, reconciliation, digital filing and greeting a few visitors while following protocols of workplace plan. Marketing: outreach to current and new readers via e-newsletters, social media, direct mail and customer experience journey; data analysis of ongoing marketing activities; industry and market research to improve results.

Recipient of the Keith Murray Memorial Scholarship, 2025

Completed the first 2 years of a Bachelor's of Arts in Psychology.