Van Anh Le
Brand Manager @ Nestlé
About
Passionate brand builder that focus on consumer marketing at leading FMCG company. Skilled in brand strategy, communication, activation and product innovation. Committed to building strong, consumer-centric brands that deliver impactful experiences and drive long-term brand equity.
Vietnam
Ho Chi Minh City
Food Production
Sustainable Development, Digital Media, Time Management, Business Initiatives, Brand Communication, Presentation Skills, Marketing Campaign Management, Marketing Budget Management, Promotional Marketing, Integrated Marketing, Fast-Moving Consumer Goods (FMCG), Consumer Marketing, Consumer Insight, BTL Activations, Brand Activation, Branding, Strategic Planning, E-Commerce, Business Planning, Communication
Experience
Brand Manager
Nestlé
Ho Chi Minh City, Vietnam
NESCAFÉ White Mixes (3in1)
Jr. Brand Manager
Nestlé
Ho Chi Minh City, Vietnam
- In charged of NESCAFÉ Liquid Coffee Portfolio (RTD & Concentrate). Worked on multiple ATL & BTL activities, managed projects while leading stakeholders and agencies to deliver brand objectives. - Led cross-functional teams for the launch of Nestlé's Top SEED Innovation: NESCAFÉ Concentrate - 1st NESCAFÉ concentrate launch in Zone AOA. - Led and drove NESCAFÉ brand engagements with future generations of coffee through Sustainability Communication Campaign - The Surreal Internship 2.0. Reaching millions of young Vietnamese across different touchpoints from digital, social and on-ground activation at universities. - Responsible for MKT budget planning and ensure spending forecast accuracy. - Championed in Data CRM & Loyalty. Led the 1st ever collaboration of NESCAFÉxMoMo that achieved significant growth for total NESCAFÉ CRM via PII Data acquisition and activation with high set KPIs. - Championed in Digital Commerce (E-com & So-com: TikTokShop) & NESCAFÉ Total AWO Content on TikTok. KEY HIGHLIGHTS: - 2025 MMA Smarties APAC Silver Winner - Data Insights/Contextual Marketing - 2025 MMA Smarties Vietnam Gold Winner - Real Time Marketing - 2025 Nestlé’s Global NESTIES Award - Regeneration & Sustainability - 2024 NielsenIQ BASES Top Breakthrough Innovations in Southeast Asia: NESCAFÉ Concentrate was recognized as “THE WAVEMAKER” - 2024 #SparkTheNext Sustainability Award - The Surreal Internship Campaign - 2024 #SparkTheNext Digitalization Award - Drive Commerce: Monetize Nestlé PII Data
Commercial Management Trainee
Nestlé
Ho Chi Minh City, Vietnam
- Joined Nestlé through the prestigious #SparkTheNextLeaders - Management Trainee Program - Gained rounded consumer marketing skills and knowledge through cross-functional rotation: Brand Activation, Consumer Engagement Service, Market Research, Field Sales: Modern Trade + Tradition Trade and NESCAFÉ Brand Team KEY HIGHLIGHT: - 2022 #SparkTheNext Innovation Award: New Service/Business Model - NESCAFÉ RTD Tricycle Sampling Model
Education
RMIT University Vietnam
Humber College
Marketing
Graduated with Honours
Van Anh Le's Contact Information
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