Tracy Lee

Marketing Communications Specialist @ Phu My Hung Development Corporation

About

With a Bachelor's degree in Marketing from the University of Economics and Law, my journey has led me to aDigit Asia. Core competencies include devising acquisition and re-engagement strategies, managing digital platform operations, and harnessing data for impactful advertising campaigns. With a strong foundation in Digital Marketing (especially in banking, real estate, education and ecommerce), Content Marketing, and Communication in Vietnamese, Chinese and English, I implement sophisticated re-engagement tactics to optimize online marketplaces, websites and customer lead. I have been involved in a robust lead nurturing process at a digital agency, aDigit Asia, integrating tools such as Email Marketing, SMS, Chatbots, ZNS, and OTT platforms to enhance customer engagement. Working closely with research teams, I have played a key role in BI/BA analysis to inform action-driven strategies. My motivation is to deliver results that align with customer values and goals, leveraging BI/BA insights to drive impactful outcomes while fostering innovation and growth within the team.

Country

Vietnam

City

Ho Chi Minh City

Industry

Information Technology & Services

Skill

IMC, Data Visualization, Brand Development, Brand Strategy, Analytical Skills, Digital Marketing, Data Analysis, Project Management, Social Media, Communication, Negotiation, Customer Service, Content Marketing, Event Production

Experience

Marketing Communications Specialist

Phu My Hung Development Corporation

2025-6 - Present · 1 yr 4 mos

Digital Solution Consultant

aDigit Asia

2023-6 - 2025-6 · 2 yrs 1 mo

Manage full-funnel digital campaigns, optimize websites and re-engagement strategies via Email, SMS, Chatbot, ZNS, and OTT platforms. Analyze data for campaign optimization, combining social listening and call center, ensuring performance for long-term retainer clients. Crafted strategic media plans & IMC proposals, successfully winning high-value accounts in real estate and banking sectors.

Account Executive

aDigit Asia

2022-6 - 2023-6 · 1 yr 1 mo

Ho Chi Minh City, Vietnam

Worked closely with cross-functional teams to monitor and continuously enhance campaigns in alignment with client objectives. Executed and optimized digital media campaigns to drive consistent performance for retainer clients.

Assistant Brand Manager

FerrumArt Joint Stock Company

2021-9 - 2022-5 · 9 mos

An Phu, Thu Duc District, Ho Chi Minh City, Vietnam

Collaborate with agency partners to optimize ongoing advertisements for each campaign. Investigate and apply advertising strategies to enhance campaign effectiveness. Generate weekly, monthly, and quarterly reports to assess advertising performance.

Customer Relationship Manager & Co-founder

Brand Doctor Joint Stock Company

2020-10 - 2021-9 · 1 yr

Linh Chieu, Thu Duc District, Ho Chi Minh City, Vietnam

Coordinate events and workshops to generate leads with SME companies. Skilled in overseeing Associate teams and managing CRM systems.

Content Creator

Công ty TNHH TM BBT- THOL Gym Center

2020-4 - 2020-9 · 6 mos

Binh Tan District, Ho Chi Minh City, Vietnam

Oversee social media and SEO for the website. Grow the Vietnam Gymbiz community to 14,000 members and expand the TikTok channel to 10,000 followers.

Voice Talent

Cat Tien Sa Media Group

2019-6 - 2020-5 · 1 yr

Ho Chi Minh City, Vietnam

Marketing Intern

BLOCKACE – The leading PR & Consultant

2019-8 - 2020-1 · 6 mos

Ho Chi Minh City, Vietnam

Gather and analyze data to detect trends in communication and event production related to Blockchain and Crypto. Evaluate customer satisfaction, focusing primarily on Chinese companies.